Duane Reade's Sweet Mobile Campaign

November 9, 2009 – 12:41 pm
Emily HaaseOne of the newest additions to the growing Knotice family of customers, Duane Reade, is using Knotice's on-demand marketing software to ask New Yorkers an important question: How do you like your cookies?
For those of you who may not know, Duane Reade is the most recognized drugstore chain in metropolitan New York, with more than 253 stores throughout New York. The chain offers a vast array of products which recently expanded to include a new line of food products under the DelishTM brand. Two of these products are at the center of the company’s most recent city-wide campaign – the Delish Hard Cookies and the Delish Soft Cookies.

Duane Reade is blanketing New York with posters and in-store creative pieces that urge customers to express their preference for either hard or soft cookies. Customers can vote one of two ways. The first is by visiting www.hardorsoftny.com and voting via the Web poll. The poll (powered by Knotice!) collects votes and reports on the current results in real time. Customers can also enter their zip code to help Duane Reade find the “hardest” and “softest” neighbors in New York.

Duane Reade customers can also text the keyword POLL to Duane Reade’s shortcode and participate. Upon the request, our software sends the poll question to the customer’s mobile phone. The customer can reply with either HARD or SOFT to lock in their vote. The customer also receives a reply thanking them for voting and includes a snapshot of the current live results of the poll. The message invites customers to visit the hardorsoftny.com site. The site recognizes their mobile browser and serves up mobile-optimized content accordingly.

Duane Reade’s campaign is a fun and engaging way to get customers involved in a new product offering. Everyone – young and old – has an opinion about how they like their cookies. By making clever use of Knotice’s polling and mobile capabilities, Duane Reade will soon be able to tell the world which way the cookies crumbles in the Big Apple.

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By Emily Haase | Posted in Direct Digital Marketing, Knotice, Mobile Marketing, Online Retail Marketing Tips, marketing | Tags: , , , , , , , , , , , , , , , , , , , , , , , , | Leave a Comment

Knotice Customer Gets in the Digital Driver's Seat

November 6, 2009 – 12:41 pm
Emily HaaseAs The Lunch Pail's newest contributor, I will provide updates on some of the most cutting edge direct digital marketing programs and campaigns from some of Knotice's newest customers. Today's installment involves a really cool example of onsite targeting.
Classic Auto Group has taken evasive action to avoid a routine website by implementing onsite targeting technology across all of its websites, souping up its online presence with direct digital marketing custom-made for individual customers.

Classic is using Knotice’s onsite targeting technology, called Concentri® SiteTarget, to deliver finely tuned marketing messages aimed at specific customers based on profile attributes and past website activity. Knotice’s onsite targeting transforms formerly static website content into “Live Zones” that rotate content based on the attributes of the customer viewing the content. One area on a website displays different content for different customers. For example, a current Classic customer who has visited the website in the past and then clicks through to the parts and service part of the website is eligible to receive a discount offer for routine maintenance on their car while a new visitor to the website is eligible to receive a special APR promotional offer for the purchase of a new vehicle. These different marketing messages are delivered without interrupting the overall appearance of Classic’s website or the creating additional page-load time.

How does this work? Knotice’s onsite targeting code snippet is directly tied into each and every Web page in the Classic Auto Group family of websites. The direct tie-in allows Classic to capture website browsing activity with precision – even for anonymous site visitors – and using information about website visitors to deliver relevant, targeted content to individual customers based on their activity. For example, a customer who prefers a Ford may not want to receive an offer about Chevy. Classic creates the content and defines exactly which customers should receive what content. Concentri® SiteTarget translates the basic understanding of a one-on-one interaction at a dealership to the digital channel.

Classic is taking Live Zones into the fast lane by even incorporating them into the slideshow content on the website. Now, within a single slideshow content element, Classic can control which visitors see which slides.

Knotice is excited to add horsepower to Classic Auto Group’s direct digital marketing!

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By Emily Haase | Posted in Direct Digital Marketing, Knotice, Onsite Targeting, behavioral targeting, marketing | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a Comment

Optimistic Online Retail Holiday Forecasts

November 4, 2009 – 1:31 pm
Josh GordonThe holiday season must be just around the corner. At least I hope it is… or that snow outside my office window is a huge bummer. But, while the weather is getting colder, the economy appears is in the beginning stages of a thaw. However, according to some industry analysts, the impact of a thaw may not be felt in time for the fast-approaching holiday season. Despite some cautious forecasts there is reason for guarded optimism in the online retail world.

First, some perspective. Last holiday season overall retail sales declined 2.4 percent. Despite the negativity of last holiday season some retailers, like Macy’s and other leading department stores, are already adjusting earnings forecasts upward.

The news of upticks in some earnings forecasts was followed closely by the forecast from the National Retail Federation (NRF). The NRF predicts that overall holiday retail sales will decline by roughly one percent this year.

But, there is good news as of November 3, 2009.

When considering only the online retail sector, Forrester Research is forecasting an eight percent increase. According to the report, online retail remains a bastion of hope for the economy and the retail industry as a whole. The eight percent forecasted growth is higher than last year’s actual growth of five percent. In the online retail world, the economy has thawed and consumers are spending.

Part of the explanation for the growth from some analysts is a solid percentage of incumbent online shoppers shifting more time and resources to online spending. A recent study from the e-tailing group proves the shift. According to the study, in 2008 44 percent of holiday purchases came from brick-and-mortar stores while 49 percent of holiday purchases were online. It was the first time the Web had ever been responsible for a larger percentage of sales than traditional channels.

With forecasts for online retailing increased this holiday season, and the growth forecasts of the online retail sector only getting better, marketers must ensure all of the necessary tools for direct digital marketing are in place to maximize the increasing value of the online channel. As consumers willingly adopt new technologies in the name of added convenience, marketers must be properly positioned to leverage addressable channels. Great direct digital marketing campaign execution this holiday season will make an already strong sales performance stronger.

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By Josh Gordon | Posted in Direct Digital Marketing, Online Retail Marketing Tips, Shop.org | Tags: , , , , , , , , , , , , , , , , , , , , | Leave a Comment

Mobile Apps and Mobile Websites, Interchangeable?

November 2, 2009 – 1:12 pm
Bryce MarshallBryce Marshall, The Lunch Pail's resident mobile marketing expert and Knotice's Director of Strategic Services, recently responded to an interesting question about mobile websites and mobile apps. His answer was compelling enough to become good reading here on the Lunch Pail. If you have a question for Bryce about mobile marketing, please post it in the comments and he will answer it in a future post!

Here is the question posed by mobile marketing specialist Alexander Gregori followed by Bryce’s answer:

“I have long wondered why a company, any company, would choose a marketing tool that can only reach a fraction of its potential customers. Applications or “apps” are just such a marketing tool. Volkswagen America seems to be the first international heavyweight to have realized that they can reach almost everyone of the over 4 billion mobile phone owners worldwide with a mobisite (mobile websites) instead of an app.” In short – why do companies bother with mobile apps over a mobile website?

The follow are Bryce’s comments:

Primarily, apps and mobile web sites have different strengths and should be applied accordingly, as complements, not interchangeable replacements.

A mobile site should be optimized to provide essential content to the greatest number of consumers – valuable information like customer service/help, product information, finding locations, etc, with complete cross-browser, lowest-common denominator functionality in mind. Providing easy access to information, performing simple tasks, streamlining content, and ultra-basic navigation are all essentials when attempting to maximize reach. As it stands today, many mobile browsers are poor and do not provide a positive consumer experience for complex or multi-stage tasks, or where data/character entry is required.

There is a tipping point when it comes to directing consumers to a dedicated device app on an iPhone, Blackberry, Android, Palm, etc. An app can be used for:

  • Complex tasks like a truly user-friendly experience for searching and buying airline tickets. Frequent flyers and business travelers love to have the same level of usability and speed in searching/booking that they expect on the website-proper, which is difficult to achieve today on a mobile site.
  • Close engagement with a consumer on very focused elements of the brand experience. I know some of the folks who worked on the Nationwide Insurance app, which places heavy emphasis on allowing Nationwide customers (and non-customers) the ability to log all details of an accident, take photos of the scene, find the nearest repair shop, call a tow truck, call the police, and call their agent – all in a very usable experience. This is a perfect case study of delivering real interactive value, and focused on one specific but extremely valuable aspect of the overall business.

Mobile browsers today do not realistically allow Nationwide to accomplish all of these objectives – or anything remotely close to a positive consumer experience – with a mobile website. However, the browser technology is improving quickly, and possibly in 18 or 24 months this experience may be possible. While apps are used now to fill gaps and create engaging mobile experiences, a mobile website end-game is necessary to migrate this functionality over to the mobile Web in a few years’ time.

A quick strategic note: If any marketer is planning on developing apps, please plan on developing an iPhone, Blackberry, and Android app – at least! Nothing irritates non-iPhone users (like me) more than brands that only take the time to create an iPhone app. These brands are basically communicating to the majority of all smartphone users that they are not valued because they do not have an iPhone. iPhones represent approximately 20 percent of all smartphones in the U.S…. Blackberry represents approximately 50 percent. It is time to for marketers to think beyond the iPhone.

Remember, if you have a question for Bryce about mobile marketing, please post it in the comments and he will answer it in a future post.

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By Josh Gordon | Posted in Direct Digital Marketing, Mobile Marketing, marketing | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , | Comments (1)

Direct Digital Marketing and Cable's 3 Screens

October 30, 2009 – 11:49 am
Bryce MarshallThe annual CTAM (Cable and Telecommunications Association for Marketing) Summit wrapped this week. A central theme of the CTAM Summit is the discussion of the "TV Everywhere" concept. TV - in its current definition - has to adapt. Competition from the Web - where video content is available anytime through Hulu, YouTube, and thousands of other sources - is creating a fragmented media universe and cuts into the recurring monthly subscription revenue that cable operators have found so profitable for many years.

Cable providers are in a rush to figure out the logistics of making programs available to customers not just through TV but also through computers and mobile devices. The idea is to create the same wealth of content customers receive for their monthly cable expenses, but make it available across all three of the screens customers use most. The goal is a completely channel-neutral content accessibility strategy.

The potential user experience is compelling, but the consumer will not patiently wait – the development of this experience has to be a top priority. A generation of consumers under 18 already spends more time with Hulu, YouTube, and their iPhones than they do with a TV. The cable TV brands we know well are virtually meaningless to this generation. The youngest consumers will not look to or accept content from brands with which they have no association.

With a shift in the logistics of content delivery inevitable the consumer needs time to adjust their perceptions about how a cable company delivers content. The average consumer does not associate Time Warner Cable or Comcast with “online episodes of How I Met Your Mother or Deadliest Catch.”

Bottom line, the general consumer needs to undergo behavior modification. The cable companies need to build awareness, create smooth transitions from one screen to the other, and guide customers to adoption. Pointing customers to the right content at the right time manufactures the ideal customer experience.

The expansion of content availability provides one very distinct, potential opportunity: Customers must be logged in to access content. This enables a completely trackable media environment where each access point and interaction provides a wealth of data that is mined to identify behavior patterns and preferences, and then develop insights to create a more dynamic and user-friendly experience.

Direct digital marketing is essential to the behavior modification process. Direct digital communications are ideal because they allow marketers to focus on the three devices through which customers are consuming content: the computer, a mobile device, and even interactive TV.

Behavior modification is about creating opportunities for the customer to find, explore, experience, and embrace a new content and technology relationship. The flexibility to manage timely communications across digital channels is possible thanks to a wealth of customer data to drive segmentation, targeting, and event-triggered messaging.

Here are a few quick examples of how smart direct digital marketing strategies expedite the mass adoption of a trackable, user-friendly media experience:

  • Timely text messages remind a customer to view a favorite sports highlight show while waiting for a flight
  • Emails alert a customer that episodes of a favorite program are available for viewing online
  • Dynamic and interactive TV content promoting new Fall programs that appeal to a customer based on past viewing habits
  • Automated email or text messages remind customers of unwatched programs and movies on their DVR (hint: these should be sponsored!)

The current competitive and platform challenges for the cable operators are real. But the opportunities for a “TV Everywhere” concept to deepen relationships with subscribing customers are immense. Direct digital marketing plays a critical role in making the dream of a content-consuming utopia a reality.

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By Bryce Marshall | Posted in CTAM Cable, Cable Programmers, Cable and Broadband MSOs, Direct Digital Marketing, Mobile Marketing, email marketing | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a Comment

Behavioral Targeting’s Evolving Perception

October 28, 2009 – 11:51 am
Josh GordonNo sooner did I report the changing consumer perception of behavioral targeting – a notable shift toward acceptance – than a new study emerged showing the exact opposite. One quick note before diving into the details: This new study, and seemingly the focus of every emerging study on behavioral targeting and consumer acceptance, is focused on network behavioral targeting. Onsite targeting is again immune to consumer ire for reasons I have highlighted before.

While most online marketers defend the practice of network behavioral targeting, it is unwise to ignore the overt consumer adoption hurdles. Data is collected on individual users largely without their explicit knowledge (though processes are being installed to change that fact) across the entire Internet for the purposes of serving up relevant ads for consumers and increase conversions for marketers. An important tactic and goal for marketers is perceived as an invasion of privacy by some consumers and the powerful lobbyists that represent them. Now the growing list of lobbyists have received additional information to build their case.

According to the study from a collection of research organizations that includes the Annenberg School for Communication, the Annenberg Public Policy Center, and the University of California Berkeley School of Law, most adults – 66 percent – in the United States prefer to not be on the receiving end of targeted ads online.

Alarmingly, the study also concludes that the percentage of Americans against behavioral targeting ticks up upon gaining insight into how the data is collected and used. Interestingly, earlier studies from ChoiceStream and Q Interactive indicated that consumers are more accepting of targeted ads and content. And, while the most recent study is inconsistent with other findings, a majority respondents of the Annenberg/Berkeley study do believe businesses handle their data well.

On the surface it is quite easy to look at the results of the Annenberg/Berkeley study and condemn those skeezy marketers! However, the same study concluded that up to 50 percent of American consumers would accept targeted ads – a massive shift of nearly 20 percent – if the relevant ads also offered discounts.

So, marketers are back to the same basic conversation that has taken place for decades. Consumers are willing to accept any type of content or advertisement provided it is valuable to them as a consumer. Marketing is now and always will be about creating value. The more value marketers create, the greater the likelihood the channel/approach used to communicate that value is accepted. The same principle applies to mobile marketing, too.

While onsite targeting is widely adopted and accepted, network behavioral targeting can benefit from a similar level of acceptance if those employing the technology changed the approach to consumers. The content is as important as the technology. Using a variety of mechanisms to deliver content is great, but any marketing campaign only yields results if the content is valuable to the recipient. Marketers have the power to reverse negative perception of any behavioral targeting method – just offer content consumers want!

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By Josh Gordon | Posted in Uncategorized | Tags: , , , , , , , , , , , , , , , , , , , , , | Comments (2)

Onsite Targeting Gives Little Wins, Big Success

October 26, 2009 – 12:04 pm
Bryce MarshallThe annual CTAM (Cable and Telecommunications Association for Marketing) Summit has kicked off in Denver as of yesterday. The CTAM Summit in a phrase: Hundreds of very smart folks gathering to strategize and plan for marketing their broadband, cable, and telecommunications services to the masses.
Every marketer needs a strategy. Strategy guides us through the maze of today's media morass, where we have lots of great content, lots of slick devices and platforms, and lots of media-hungry consumers but few clear ideas on how it all should work seamlessly and profitably. Strategy moves tactics, and the tactics move consumers into the ranks of bill-paying customers.

Marketers at CTAM are looking for wins – from the big, mountain-sized wins as well as the quick, daily wins. The search for the easy marketing wins is why is it great to talk about the value of and straightforward solutions for onsite targeting and testing.

The guys in the high corner offices can strategize about media platforms, and the content distribution rights, what is free and what is paid for, and the disappearing young male TV viewer. The marketers in the trenches worry about providing relevant and timely experiences to customers and prospects through the corporate website, microsites, and landing pages.

The technology, tools and concepts are straightforward with onsite targeting and testing – no high corner office types needed here. The IT team deploys some simple code snippets on the website and then they are out of the equation (the math is simpler when IT is not a factor).

Get those marketing synapses firing and quickly recall all of the straightforward, undeniably successful marketing and communications practices that are employed across direct mail, email, telemarketing, etc. Include those basic tenants in the web experience across the .com site and .net customer portal. IT is the 101 things like:

  • Is this website visitor a customer? If so, talk to them like their business is valued and offer them more opportunities – include offers for services they do not already have, not offers on those they already do have (for less than what they are paying now).
  • If they are a customer, in addition to seeing the great offers for additional services, perhaps they want a simple “Thank You” and a small but valuable demonstration of your affection, like a coupon for a free movie or a gift card to a local restaurant.
  • What services are available for prospective customers in a given footprint (and which are not available in their town, yet… but will be soon)?
  • Which offers are most compelling across demographics groups? Is it the savings and convenience of a bundle, the enviable speeds of the broadband Internet, or the economy of the basic, “lite” packages?
  • Are there special offers that are just for that customer’s area? Can the website provide this information without requiring a zip code first?
  • In those battleground markets, where customers have seen their neighbors switch to AT&T and Verizon… and now they have serious doubts about the quality and value of their service, too… they are on the fence. Some positive reinforcement of their purchase decision is helpful to get them off the fence and keep them off?

Yes, the website can be the frontline tool to satisfy customers and prospects needs with the right offers, the right information, and the right communications at precisely the right time. This is what onsite targeting enables. Lots of little, daily wins adding up to one very big thing: success.

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By Bryce Marshall | Posted in CTAM Cable, Cable and Broadband MSOs, Direct Digital Marketing, Online Marketing Tactics, Onsite Targeting | Tags: , , , , , , , , , , , , , , , , | Leave a Comment

Automated Tune-In Promotions Are as Easy as 1-2-3

October 23, 2009 – 12:01 pm
Bryce MarshallOne of the exciting stories Knotice will be telling at the upcoming CTAM Summit in Denver is the marketer-friendly solution for creating and launching highly automated tune-in promotions through both the email and mobile channels.
Tune-in promotions make a lot of sense for both the marketer - whether the marketer is an Operator or a Programmer - and for the consumer who ultimately benefits from relevant, timely updates and reminders. For Operators these automated tune-in promotions make business sense because they create a great customer experience that influences entertainment decision-making and ensures customers always have On-Demand movie releases and Pay-Per-View event entertainment options top-of-mind. For Programmers the goal is similar – establish a direct connection with the network’s fan base and keep their favorite (or new) programs top-of-mind. The payoff is less direct, perhaps, but the brand perception and loyalty stimulated by high-value, timely communications has a ripple effect in social media and word-of-mouth.

The right solution leverages great software and enables both Operators and Programmers to easily and efficiently manage tune-in reminders and alerts for dozens or hundreds of events (On-Demand movie releases, new episodes airing, etc.) across multiple categories (Action movies vs. Romantic comedies) delivered to their opted-in customers… automatically.

There are three basic steps:

  1. Establish simple but powerful templates for the opt-in landing page (where customers select which types of reminders they would like to receive) and for the reminder emails. The email templates should include all standard information, with room set aside for dynamic insertion of event details and images.

  2. Compile the event information – the movies, pay-per-view events or episode air dates – into a simple excel spreadsheet. This can include all of the upcoming events for a week, a month – even a year! The file is uploaded into the software (check out a screencast about this entire process here). The event information should include not only the day/time of the event or program airing, but also the 160-characters for the SMS, and specific images and copy for the email.

  3. Once the event file is uploaded, the software solution dynamically updates the opt-in Web page with the new programs and events, so consumers can opt-in for various event reminders. The consumer can also select their preferred communication – email, text message, or both!

As the date and time of the scheduled event approaches, the consumer receives the appropriate reminder – email, text message, or both. With a month’s worth of event details established in advance, it is easy to automate a month’s worth of timely, impactful reminders.

Tune-in promotions are certainly nothing new. What is unique is delivering a fantastic consumer experience – giving consumers the option of what reminders to receive, and how they would like to receive them – while creating real cost and resource efficiencies for the marketer. It is as easy as 1-2-3.

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By Bryce Marshall | Posted in CTAM Cable, Cable Programmers, Cable and Broadband MSOs, Direct Digital Marketing, Knotice, Mobile Marketing, Online Marketing Tactics, email marketing, online consumer experience | Tags: , , , , , , , , , , , , , , , , , , , , , , , , | Comments (1)

Cable and Bundle Building Is All About LIFT

October 21, 2009 – 12:03 pm
Bryce MarshallWe all work very hard, day-in and day-out, trying to improve our marketing and promotions. Rarely, however, do we get to point to very clear, exceptional results that definitively indicate a resounding success.
I feel fortunate to have had the pleasure to be a small part of a project that turned out to be a resounding success. The project, called "Bundle Builder," was conceived and executed in partnership with Knotice by a great creative group called creativeLIFT in San Francisco. For our mutual client Charter Communications, creativeLIFT conceived a parallel "buyflow" application that delivers an exceptional user experience and for the first time allowed Charter's customers and prospects to "shop" for services in a manner that would make any online retailer jealous.

Applying their talents for creating compelling sales messages, calls-to-action, and fluid, fun, and addictive user interfaces, creativeLIFT delivered an exceptional application. For our part, Knotice’s brilliant development team and technical project managers provided a robust infrastructure tapping into several of Charter’s systems to allow for the order customization and shopping cart checkout. The total package is comprehensive but still flexible, with iterations used today for landing pages and sundry other tasks and applications.

And, about that resounding success. The Bundle Builder application proved its value to the consumer – and to the client’s bottom line – with some enviable statistics indicating true lift. (Stats are from the spring of 2009.)

  • 8% conversion rate, representing a 400% lift over the legacy buyflow application
  • 83% of orders are for greater amounts than average orders with the legacy buyflow
  • 28% increase in products per order, from 1.85 to 2.37

The Bundle Builder is a perfect example of how a superior concept can act as firm bedrock for organizational collaboration and execution, transforming an online experience from a liability to an asset. Most importantly, the application and its tremendous success illustrate how a fantastic consumer shopping experience can make all the difference.

It is no surprise that the Bundle Builder application is a finalist for the prestigious Mark Awards, which recognize marketing and sales achievement within the Cable, Broadband and Telecommunications industry. The Mark Awards will be presented Monday, October 26th, during the CTAM Summit in Denver.

We have our fingers crossed, but delivering tremendous bottom-line results while delivering a consumer-friendly experience seems to be the win-win scenario that defines marketing excellence.

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By Bryce Marshall | Posted in CTAM Cable, Cable Programmers, Cable and Broadband MSOs, Knotice, Online Retail Marketing Tips, marketing | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a Comment

Making Sense of Mobile Marketing - Finally

October 19, 2009 – 12:14 pm
Josh GordonOnce in a great while a strong, helpful document is published in the world of marketing. Marketers certainly publish a large quantity of information about the various disciplines and how incremental improvements help achieve important results. But, all of the massive amounts of marketing information that is published on a daily basis create a lot of noise in the marketplace. Information seekers are left asking questions like, "What can I read to add value?" - and relatively new marketing opportunities are often deemed too complex with the learning curve too steep to conquer.

With those realities in mind, Knotice’s Bryce Marshall has published a white paper on mobile marketing. Bryce is an internationally recognized mobile marketing expert whose insights have been requested on radio programs and several print publications. The paper – entitled Making Sense of Mobile Marketing – is written for those marketers searching for a starting point with mobile marketing, a quick learning curve, or how to take their current efforts from good to great.

The first section of the paper, called “Making Sense of the Mobile Landscape,” accurately communicates the definition of “mobile marketing.” Bryce’s research has led him to the conclusion that many in the world of marketing talk about mobile marketing, but few define it similarly. The term may mean a mobile SMS text message ad campaign to one person, an iPhone app to someone else, or a mobile website to another person. Understanding the various iterations of mobile marketing is vital to leveraging it as a successful marketing communications channel.

Once the mobile landscape is defined, the paper highlights the realities behind the mobile marketing audience. What demographics are using apps? How prevalent is text messaging in comparison to other mobile activities? What percent of the mobile marketplace uses an iPhone? Bryce has uncovered some surprising information to definitively answer these and many other questions about the mobile audience. Bryce reveals that using mobile audience information to drive mobile marketing strategy is extremely important in order to generate real, measurable value for both the end user and the marketing organization.

The final section of the paper is called, “Making Sense of the Mobile Strategy.” Once a working knowledge of tactical mobile opportunities and mobile audience definition is established, strategy development is the next step. Bryce uses a simple equation to determine if a mobile communication is a valuable interaction and if it is able to satisfy campaign objectives. He also demonstrates the natural presence and importance of relevance in any mobile marketing strategy.

Time is short for research and reading as marketers run headlong toward the holiday season – despite the need to understand rapidly developing marketing opportunities like mobile. Making Sense of Mobile Marketing is a must read for anyone beginning to explore mobile marketing or looking for important information to make their current mobile efforts more meaningful to end users and more measurable for the bottom line.

If you have questions for Bryce about the white paper, please post them here and he will respond!


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By Josh Gordon | Posted in Direct Digital Marketing, Knotice, Mobile Marketing, marketing | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Comments (4)