Comments on: Much Ado About Relevance http://lunchpail.knotice.com/2008/05/07/much-ado-about-relevance/ Mon, 30 Jan 2012 16:59:24 +0000 hourly 1 http://wordpress.com/ By: Douglas Craver http://lunchpail.knotice.com/2008/05/07/much-ado-about-relevance/#comment-4 Fri, 09 May 2008 13:50:36 +0000 http://knoticelunchpail.wordpress.com/?p=12#comment-4 Great post!

It is a slow moving trend among all but a handful of F500 companies and a fast moving trend among the up and comers…the next F500.

625 different vendor and agency relationships screams inefficient and ineffective. Funny, it sounds more like something a Bank would do vs. a techco like Dell.

Through this consolidation they’ll be able to use the full capabilities of marketing automation technology to deliver highly targeted and relevant communications.

]]> By: Chris Thompson http://lunchpail.knotice.com/2008/05/07/much-ado-about-relevance/#comment-3 Thu, 08 May 2008 21:06:21 +0000 http://knoticelunchpail.wordpress.com/?p=12#comment-3 I’d say it’s neither. It’s an attempt by a top-down, command-and-control bureaucracy to consolidate power. My question is, once they’ve got all of their “messages” in synch will they resonate with individual customers or will they be so “cookie cutter” that the customer will be turned off. Sometimes multiple messages are a reflection of a diverse marketplace, not muddy thinking.

]]>