I had the good fortune to attend a workshop on creating personas presented by Forrester Research. I won’t steal anyone’s thunder by talking about the particulars here, though we discussed the “how’s” and the “what’s” of effective, quality persona creation. Needless to say, the folks at Forrester provide a worthwhile workshop. A couple of the [...]
Informative Screencasts
Knotice
Links
- 1to1 Media: Saving Email from Commoditization
- 1to1 Media: The Direct Digital Marketing Mandate
- Case Study: MarketingSherpa – Tea Forté
- DM News: Good Email Doesn’t Have to Be Expensive
- DM News: Making Email Viral
- DM News: Unifying Data Article
- Hotel Interactive: Do More for Less with Direct Digital Marketing
- iMedia Connection: 4 Keys For More Efficient Email
- iMedia Connection: Where Twitter Drops the Marketing Ball
- Mobile Commerce Daily: Crocs
- Mobile Marketer: Duane Reade
- Mobile Marketer: TNA Wrestling
- NextGen Self-Service, Mobile for Hospitality
- QSR Magazine: Understanding the Impact of Direct Digital Marketing
- RSS Ray: Brian
- RSS Ray: Josh
- Wise Marketer – Direct Digital Marketing History
Stuff We Read
