Comments on: All Roads Lead to Convergence

By: Verizon Is Trying to Kill Mobile Marketing « The Lunch Pail

Verizon Is Trying to Kill Mobile Marketing « The Lunch Pail — Mon, 20 Oct 2008 15:56:07 +0000

[...] price increase by Verizon would surely wound, if not kill, mobile marketing via SMS altogether. Convergence of networks, hardware and software technologies will make other methods of reaching the mobile [...]

By: Do You Need a Mobile strategy – No and Yes « The Lunch Pail

Do You Need a Mobile strategy – No and Yes « The Lunch Pail — Mon, 04 Aug 2008 20:12:14 +0000

[...] A current definition of “mobile” or “mobile marketing” encompasses SMS or MMS bi-directional messaging, mobile advertising in its nascent state, mobile-friendly web content and perhaps some forms of mobile social networking (Twitter) all generally taking place on a mobile device like a cell phone or a smart phone. In these terms, it’s true that not all marketers need to be active in the mobile channel. Not all marketers have a clear-cut path to implementation of mobile tactics that makes sense for their brand, their customer or prospect, or their budget. My colleague Brian Deagan summed up this argument very well in his Lunchpail post here, and Dutch Hollis spoke to the possibilities of mobile targeting here. [...]

By: How Mobile Works - A Tactical Primer, Part 1 « The Lunch Pail

How Mobile Works - A Tactical Primer, Part 1 « The Lunch Pail — Wed, 18 Jun 2008 16:35:04 +0000

[...] marketing needed to successfully execute a mobile marketing campaign. I talked a bit earlier about convergence in the mobile space, and my colleague Bryce talked about determining your needs for a mobile strategy. Let’s set [...]