Comments on: Couponing and A Down Economy, Part 1

By: Odds, Ends and Mobile Trends « The Lunch Pail

Odds, Ends and Mobile Trends « The Lunch Pail — Fri, 12 Sep 2008 15:38:31 +0000

[...] what does that mean for retail? It means coupons, and lots of them, through any channel possible. We have some opinions on the right way to coupon in these economic conditions. An immediate and interesting trend of note is that the response rate to mobile coupons is [...]

By: When is a coupon more than a coupon? « The Lunch Pail

When is a coupon more than a coupon? « The Lunch Pail — Mon, 18 Aug 2008 13:43:36 +0000

[...] multiple sides of the issue concerning couponing. Specifically, I addressed the following question: Is coupon discounting an effective tactic for marketers to consider in a down economy? I concluded that a couponing strategy needs to be deeply scrutinized by any marketing organization [...]

By: Couponing and A Down Economy, Part 2 « The Lunch Pail

Couponing and A Down Economy, Part 2 « The Lunch Pail — Mon, 26 May 2008 19:41:56 +0000

[...] The Lunch Pail « Couponing and A Down Economy, Part 1 [...]