The debate about businesses using behavioral targeting (BT) technology in their online marketing rages in Internet marketing circles, the vertical press and the various governing bodies from state legislatures to the Federal Trade Commission. BT comes in all shapes and forms, today I’m speaking to the impact on affiliate networks. I previously discussed the New [...]
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Informative Screencasts
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Links
- 1to1 Media: Saving Email from Commoditization
- 1to1 Media: The Direct Digital Marketing Mandate
- Adotas: Better Data Organization With Universal Profile Management
- Case Study: MarketingSherpa – Tea Forté
- Chief Marketer: Making a Business Case for Mobile Marketing
- DM News: Good Email Doesn’t Have to Be Expensive
- DM News: Making Email Viral
- DM News: Unifying Data Article
- Hotel Interactive: Do More for Less with Direct Digital Marketing
- iMedia Connection: 4 Keys For More Efficient Email
- iMedia Connection: Where Twitter Drops the Marketing Ball
- Increase Sales with Text Message Marketing
- Marketing Profs: Direct Digital Marketing: Powerful B2C Tools for B2B Marketers
- Mobile Commerce Daily: Crocs
- Mobile Marketer: Duane Reade
- Mobile Marketer: TNA Wrestling
- NextGen Self-Service, Mobile for Hospitality
- QSR Magazine: Understanding the Impact of Direct Digital Marketing
- RSS Ray: Brian
- RSS Ray: Josh
- Wise Marketer – Direct Digital Marketing History
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