"Relevance is God in the marketing world we live in now." That's an interesting quote I can't take credit for. While attending Forrester Research's Marketing Forum last month I had the great pleasure of hearing Casey Jones, Vice President of Global Marketing at Dell, speak. He is leading the initiative at Dell to consolidate their [...]
Recognition
Informative Screencasts
Knotice
Links
- 1to1 Media: Saving Email from Commoditization
- 1to1 Media: The Direct Digital Marketing Mandate
- Adotas: Better Data Organization With Universal Profile Management
- Case Study: MarketingSherpa – Tea Forté
- Chief Marketer: Making a Business Case for Mobile Marketing
- DM News: Good Email Doesn’t Have to Be Expensive
- DM News: Making Email Viral
- DM News: Unifying Data Article
- Hotel Interactive: Do More for Less with Direct Digital Marketing
- iMedia Connection: 4 Keys For More Efficient Email
- iMedia Connection: Where Twitter Drops the Marketing Ball
- Increase Sales with Text Message Marketing
- Marketing Profs: Direct Digital Marketing: Powerful B2C Tools for B2B Marketers
- Mobile Commerce Daily: Crocs
- Mobile Marketer: Duane Reade
- Mobile Marketer: TNA Wrestling
- NextGen Self-Service, Mobile for Hospitality
- QSR Magazine: Understanding the Impact of Direct Digital Marketing
- RSS Ray: Brian
- RSS Ray: Josh
- Wise Marketer – Direct Digital Marketing History
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