2008 June « The Lunch Pail

Monthly Archives: June 2008

Forrester’s Financial Services Forum, Part 1

June 30, 2008 – 12:31 pm

I was in New York City June 23 and 24 for the Forrester Research Financial Services Forum. This event brings together a stable of Forrester Research analysts and hundreds of administrators and marketers from some of the largest Financial Services providers in North America. Two days of keynote and breakout sessions focused on three central [...]

By Bryce Marshall | Posted in Online Marketing Tactics | Tags: building value for customers, demystifying and leveraging web 2.0, does this tactic add value for our customers, drive effective marketing, financial services and cable and telecom common traits, Financial Services industry, fix low customer satisfaction index, Forrester Research, Forrester Research Financial Services Forum, improving customer experience, intelligent, multi-channel communications strategy, regulatory and compliance hurdles, relevant communications, relevant online marketing in financial services | Comments (2)

The Online Marketing Database – Webinar Recap

June 27, 2008 – 12:29 pm

Much of my presentation during last Friday's webinar, Taking Shape: The Online Marketing Database, focused on real-world approaches and best-practices you can use to get your online marketing database up and running successfully. The first thing I covered is precisely what an online marketing database looks like. Once defined, I discussed how you can dramatically [...]

By Brian Deagan | Posted in Knotice, Online Marketing Database | Tags: 81% conversion rate, best conversion rate, easy-to-use testing tools, ideal conversion rate, integrate with data sources, integrate with existing platforms, integrate with online marketing infrastructure, make data more actionable, make marketing more agile, online marketing best practices, Online Marketing Database, real world approaches to online marketing, reduce complexity, robust segmentation tools, scalable segmentation strategies, synthesize data, taking shape: the online marketing database, unified data model, what does the online marketing database look like | Leave a Comment

Not Six Figures. Not 8 Figures. Low 7 Figures.

June 25, 2008 – 12:13 pm

A source of mine recently told me that a big bank at a big conference was discussing their efforts to consolidate customer data to drive targeted and well-timed marketing communications. I heard it was an impressive solution. The audience was impressed. So much so, the speakers were continually prodded for the solution's price tag. The [...]

By Brian Deagan | Posted in Online Channel Trends, Online Marketing Database | Tags: best practices for online marketing, consolidate customer data, consolidate data to drive relevent consumer experiences, keys to success for online marketing database, Knotice webinar, marketer's focus, marketing primary objective, need for consolidated online database, Senior Analyst from Forrester Research, Suresh Vittal, Taking Shape: The Online Marketing Databse, targeted marketing communications, unified data model, well-timed marketing communications | Comments (1)

Respond to Your Customers, They Respond to You

June 23, 2008 – 12:10 pm

Though this sort of tactic takes many names - event-based, activity-based, behavior-based, triggered, transactional, auto-responders - confirmation/response messages are a critically important part of an effective, integrated email program. At the simplest level an event-based email (or SMS message) is one that provides a positive and quick response to a specific action taken by your [...]

By Bryce Marshall | Posted in Online Marketing Tactics, Online Retail Marketing Tips | Tags: Online Marketing Tactics, online marketing strategies, event-based marketing, activity-based marketing, behavior-based marketing, triggered marketing campaigns, transactional marketing campaigns, integrated marketing programs, integrated email programs, SMS message campaigns, transcation email campaign tactics, event-based email campaign, open rates, CRM, online marketing mix, brand perception | Leave a Comment

How Mobile Works – A Tactical Primer, Part 2

June 20, 2008 – 11:54 am

This is the second entry of a two-part series examining the four key elements of mobile marketing needed to successfully execute a mobile marketing campaign. In my previous entry I discussed two extremely important elements deserving consideration in order to achieve successful mobile marketing campaigns. Specifically, that customers are the ones who pay and things [...]

By Dutch Hollis | Posted in Mobile Marketing, Online Marketing Tactics | Tags: investment in mobile pay off, MMS campaigns, mobile coupons, Mobile Marketing, mobile marketing campaigns, mobile message flow, mobile opt-in, mobile opt-out, mobile tactics, SMS campaigns | Leave a Comment

How Mobile Works – A Tactical Primer, Part 1

June 18, 2008 – 12:33 pm

This is the first entry of a two-part series examining the four key elements of mobile marketing needed to successfully execute a mobile marketing campaign. I talked a bit earlier about convergence in the mobile space, and my colleague Bryce talked about determining your needs for a mobile strategy. Let’s set aside what mobile marketing [...]

By Dutch Hollis | Posted in Mobile Marketing, Online Marketing Tactics | Tags: Deal or No Deal, display advertising, email, how mobile marketing works, MMS campaigns, mobile campaigns, mobile carriers, mobile convergence, Mobile Marketing, mobile marketing provider, mobile opt-in, mobile strategies, mobile strategy, mobile tactics, opt-out, opting-in, per-message fees, premium text charges, search advertising, SMS campaigns, standard text charges, texting limits | Comments (1)

Governing the Internet, Mobile Edition, Volume 1

June 16, 2008 – 12:01 pm

As advertising within digital channels continues to grow thanks to breakthroughs in technology, the Federal Trade Commission is getting busy. As Mobile Marketer first reported, FTC commissioner Jon Leibowitz outlined some of his concerns in a town-hall forum in early May. His comments may indicate emerging guidelines to regulate the still evolving discipline of mobile [...]

By Josh Gordon | Posted in Internet Governance, Mobile Marketing | Tags: digital adveriting, digital channels, Federal Trade Commission, FTC, iPhone, Jon Leibowitz, location-based mobile targeting, mobile brand-to-consumer communication, mobile coupons, mobile device, mobile landscape, Mobile Marketer, Mobile Marketing, mobile opt-in, mobile spam, mobile strategies, mobile tactics, mobile trends, mobile web, web on mobile | Leave a Comment

Do You Need a Mobile strategy – No and Yes

June 13, 2008 – 12:28 pm

There is a great deal of uncertainty in the marketing world about the mobile channel. We see it every day. Is mobile marketing effective? Can this be demonstrated? What is the investment? How do we do it well? What does success look like? Our responses can vary based on the client and their marketing goals. [...]

By Bryce Marshall | Posted in Mobile Marketing, Online Marketing Tactics | Tags: brian deagan, Mobile Marketing, marketing goals, MMS, moble channel, Ad Age Digital, New Yorl Media Information Exchange Group, SMS, bi-directional mesaging, mobile advertising, mobile-friendly web content, cell phone, smart phone, mobile tactics, Dutch Hollis, mobile targeting, mobile marketing tactics, mobile social networks, connectivity, portable communications, long-term mobile strategy | Comments (1)

Right Now, Mobile is a Service

June 11, 2008 – 11:56 am

Since the news broke that GameSnake.com and Knotice are entering into a partnership, I thought I’d take a moment to offer some behind-the-scenes insight on how this partnership came about, and how it’s reflective of our current, overall mobile philosophy. The Partnership If you like playing pickup sports, or going mountain biking with a group, [...]

By Brian Deagan | Posted in Knotice, Online Channel Trends | Tags: active people, bi-directional SMS, brand relationships, brian deagan, consumer engagement, core principle, data plans, Deloitte Development, demographics, email, eMarketer, GameSnake, GameSnake.com, ground-breaking, Harrison Group, internet demographics, Knotice, matures, millennials, MMS, MMS couponing, mobile adoption, mobile alert, mobile content delivery, Mobile Marketing, mobile marketing programs, mobile philosophy, mobile web, moble experience, physical activity, pick up sports, shortcode, social networking, technology adoption, valuable service, value-added services | Comments (1)

Retailer Tips – Going Beyond Grads and Dads

June 9, 2008 – 11:42 am

Retail marketers have an internal clock that never skips a beat. It starts with New Year's Day, President's Day, Valentine's Day, Spring Break, Easter, Earth Day, Memorial Day, Father's Day, Graduation Day...the calendar year broken out by a multitude of campaign mile markers. We're at the tail end of the 'Grads and Dads' season right [...]

By Bryce Marshall | Posted in Online Retail Marketing Tips | Tags: achieve higher relevancy, audience intelligence, behavioral targeting, campaign mile markers, creative, demographics, email, grads and dads, legitimate targeting options, marketing myopia, message distribution capabilities, offer strategies, online marketers, online marketing tips, Online Retail Marketing Tips, personas, promotional calendar, regine list segmentation, relevance marketing, relevancy, retail marketing tips, retailer tips, seasonal campaigns, seasonality, targeting | Leave a Comment