Much of my presentation during last Friday's webinar, Taking Shape: The Online Marketing Database, focused on real-world approaches and best-practices you can use to get your online marketing database up and running successfully.
The first thing I covered is precisely what an online marketing database looks like. Once defined, I discussed how you can dramatically [...]
A source of mine recently told me that a big bank at a big conference was discussing their efforts to consolidate customer data to drive targeted and well-timed marketing communications. I heard it was an impressive solution. The audience was impressed. So much so, the speakers were continually prodded for the solution's price tag.
The first [...]
As advertising within digital channels continues to grow thanks to breakthroughs in technology, the Federal Trade Commission is getting busy. As Mobile Marketer first reported, FTC commissioner Jon Leibowitz outlined some of his concerns in a town-hall forum in early May. His comments may indicate emerging guidelines to regulate the still evolving discipline of mobile [...]
Since the news broke that GameSnake.com and Knotice are entering into a partnership, I thought I’d take a moment to offer some behind-the-scenes insight on how this partnership came about, and how it’s reflective of our current, overall mobile philosophy.
The Partnership
If you like playing pickup sports, or going mountain biking with a group, GameSnake.com is [...]
