Daily Archives: June 23rd, 2008

Respond to Your Customers, They Respond to You

Though this sort of tactic takes many names - event-based, activity-based, behavior-based, triggered, transactional, auto-responders - confirmation/response messages are a critically important part of an effective, integrated email program. At the simplest level an event-based email (or SMS message) is one that provides a positive and quick response to a specific action taken by your [...]

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