Monthly Archives: July 2008

Privacy Perfect

July 30, 2008 – 12:54 pm

Privacy is one of those concepts that has developed completely new connotations, and caused completely new problems in the digital age. From social networks to micro-blogging to text messaging, we have unparalleled access to information about our friends and colleagues. We marketers also have unparalleled access to information about our consumers. In the words of […]

By Dutch Hollis | Posted in Best Practices Insight, Online Marketing Database | Tags: , , , , , , | Comments Off

5 Mistakes That Promote Cart Abandonment (2)

July 28, 2008 – 11:27 am

I previously discussed two of the five sure-fire ways eCommerce companies promote shopping card abandonment. Here's the rest of my list (along with a healthy dose of sarcasm). Process Failure 3: Letting your website do everything; after all, human resources are too costly (and so...human!). Many prospects come to websites and get a completely silo'd […]

By Bryce Marshall | Posted in Best Practices Insight, Online Channel Trends, Online Marketing Database, Online Marketing Tactics | Tags: , , , | Comments (1)

The Real Horse Power

July 25, 2008 – 11:16 am

Lesley Matt knows all about horsepower. But it’s not muscle cars or motorcycles – it’s the real thing. She’s been riding horses since she was six years old. “I got my first horse when I was nine, and started showing competitively when I was ten,” Lesley said. As the events got bigger and the competition […]

By Micah Hatton | Posted in Knotice | Comments Off

5 Mistakes That Promote Cart Abandonment (1)

July 23, 2008 – 1:14 pm

Economic times are tough right now. But, how does this affect you, the online marketer? Industry trends show that shopping cart abandonment rates are continuing to climb. In total, over my next two posts, I’ll outline five mistakes currently happening in many buy-flow processes that are responsible for fueling this trend. Process Failure 1: Keeping […]

By Bryce Marshall | Posted in Best Practices Insight, Online Channel Trends, Online Marketing Tactics, Online Retail Marketing Tips | Tags: , , | Comments (1)

The Future of Online Behavioral Targeting

July 21, 2008 – 12:54 pm

Last Friday The Lunch Pail's newest contributor did a good job explaining some of the nuances of online behavioral targeting – specifically the differences between network targeting and onsite targeting. These two vastly different applications of tracking technologies are important to understand both morally and tactically. The Senate Commerce Committee is currently debating possible resolutions […]

By Josh Gordon | Posted in Internet Governance, Online Marketing Database, Online Marketing Tactics | Tags: , , | Comments (3)

Is Behavioral Targeting Really Internet Stalking?

July 18, 2008 – 10:52 am

Fresh out of college, and with only traditional marketing tools under my belt, I started at Knotice a couple of months ago with only a little bit of knowledge about the digital marketing world. In my first blog meeting, everyone started tossing around the term behavioral targeting, a term I wasn’t completely aware of. The […]

By Lesley Matt | Posted in New to Online Marketing | Tags: , , , , , | Comments (6)

What Makes Good Software Good, Part 2

July 16, 2008 – 11:12 am

Tend to Your Marketing Profile Database Your profile database is a living environment composed of dynamic individuals that should be carefully nurtured. Think of your profile environment as more than a series of static lists consisting of a handful of custom fields; it's composed of real people, and should be capable of evolving over time. […]

By Bill Landers | Posted in Best Practices Insight, Knotice, Software Development | Tags: , , | Comments (1)

Email Marketing is a Commodity

July 14, 2008 – 12:04 pm

We try to make our company blog more about ideas, strategies, tactics and trends. On occasion, however, something happens at Knotice that warrants specific mention, and it just so happens that today is one of those days. Last Friday, July 11, Brian Deagan (our co-founder and CEO for you new readers…welcome! ) had a commentary […]

By Josh Gordon | Posted in Knotice, Online Marketing Tactics | Tags: , , , | Comments (2)

What Makes Good Software Good, Part 1

July 11, 2008 – 10:58 am

Simple Sophistication First-class online marketing software should reflect patterns found in nature. The most important of these patterns is presenting an elegant exterior that veils the tremendous complexity contained within. Marketing professionals are sophisticated users who expect their software to simplify the planning, execution and analysis of complex multi-stage, multi-channel online marketing campaigns. Software developers […]

By Bill Landers | Posted in Best Practices Insight, Knotice, Software Development | Tags: , , | Comments (2)

The Data Is Your Base

July 9, 2008 – 12:02 pm

It's terrible to watch an idea get squashed. Really, no one wants to watch it happen, and yet we see it everyday. Our best stratagems die a premature death at the hands of our inadequate data and the lack of an appropriate marketing platform to support it. You can put together a consumer-centric, relevant, multi-channel […]

By Dutch Hollis | Posted in Knotice, Online Channel Trends, Online Marketing Database | Tags: , , , , , , , , , , , , | Comments Off
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