Privacy is one of those concepts that has developed completely new connotations, and caused completely new problems in the digital age. From social networks to micro-blogging to text messaging, we have unparalleled access to information about our friends and colleagues. We marketers also have unparalleled access to information about our consumers. In the words of [...]
By Dutch Hollis
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Posted in Best Practices Insight, Online Marketing Database
| Tags: customer information privacy, data privacy, database privacy, digital channels, educate consumers, educate customers, Facebook Beacon, Facebook Beacon fiasco, micro-blogging, online marketing privacy, opt-in, opt-out, privacy for digital marketing, private data, shipping offers, social networks, special pricing, Spiderman, stored data, text messaging, up-to-date privacy policy |
I previously discussed two of the five sure-fire ways eCommerce companies promote shopping card abandonment. Here's the rest of my list (along with a healthy dose of sarcasm).
Process Failure 3: Letting your website do everything; after all, human resources are too costly (and so...human!).
Many prospects come to websites and get a completely silo'd [...]
By Bryce Marshall
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Posted in Best Practices Insight, Online Channel Trends, Online Marketing Database, Online Marketing Tactics
| Tags: 5 ways to promote shopping cart abandonment, best ecommerce philosophy, buy-flow mistakes, customer reviews, drive conversions, e-commerce buy flow, eCommerce solutions, final confirmation page, fixing buy-flow, flat shipping rates, free shipping offers, how to avoid shopping cart abandonment, improve buy-flow, improve the customer's experience, online marketers, online marketing industry trends, recommend complementary products, reward customers for getting into buy flow, shave time off buy-flow process, shopping card abandonment |
Lesley Matt knows all about horsepower. But it’s not muscle cars or motorcycles – it’s the real thing. She’s been riding horses since she was six years old. “I got my first horse when I was nine, and started showing competitively when I was ten,” Lesley said.
As the events got bigger and the competition got [...]
Economic times are tough right now. But, how does this affect you, the online marketer? Industry trends show that shopping cart abandonment rates are continuing to climb. In total, over my next two posts, I’ll outline five mistakes currently happening in many buy-flow processes that are responsible for fueling this trend.
Process Failure 1: Keeping online [...]
By Bryce Marshall
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Posted in Best Practices Insight, Online Channel Trends, Online Marketing Tactics, Online Retail Marketing Tips
| Tags: 5 ways to promote shopping cart abandonment, buy-flow mistakes, e-commerce buy flow, final confirmation page, fixing buy-flow, flat shipping rates, free shipping offers, how to avoid shopping cart abandonment, improve the customer's experience, online marketers, online marketing industry trends, recommend complementary products, reward customers for getting into buy flow, shopping card abandonment |
Last Friday The Lunch Pail's newest contributor did a good job explaining some of the nuances of online behavioral targeting – specifically the differences between network targeting and onsite targeting. These two vastly different applications of tracking technologies are important to understand both morally and tactically. The Senate Commerce Committee is currently debating possible resolutions [...]
By Josh Gordon
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Posted in Internet Governance, Online Marketing Database, Online Marketing Tactics
| Tags: basic principles of behavioral targeting, behavioral targeting in down economy, behavioral targeting moral issues, business questions of behavioral targeting, customer persona, domain level targeting, future of online behavioral targeting, is behavioral targeting worthwhile?, network targeting, nuances of online behavioral targeting, onsite behavioral targeting, replicate community level interaction online, Senate Commerce Committee, tracking technologies |
Fresh out of college, and with only traditional marketing tools under my belt, I started at Knotice a couple of months ago with only a little bit of knowledge about the digital marketing world. In my first blog meeting, everyone started tossing around the term behavioral targeting, a term I wasn’t completely aware of. The [...]
By Lesley Matt
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Posted in New to Online Marketing
| Tags: 2 types of behavioral targeting, ad network, ad noise, behavioral targeting, ClickZ, digital marketing world, eBay, eCommerce, eMarketer, Knotice, network behavioral targeting, online activity, onsite behavioral targeting, past purchase history, relevant offers, tareting, Yahoo |
Tend to Your Marketing Profile Database
Your profile database is a living environment composed of dynamic individuals that should be carefully nurtured. Think of your profile environment as more than a series of static lists consisting of a handful of custom fields; it's composed of real people, and should be capable of evolving over time.
Maintain [...]
By Bill Landers
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Posted in Best Practices Insight, Knotice, Software Development
| Tags: behavioral tracking, best practice opt-in techniques, first-class online marketing software, inactive profile management, marketing professionals, multi-channel online marketing campaigns, multi-stage online marketing campaigns, online marketing profile database, opt-out mechanisms, profile database, profile environment, software developers, surveys, untended profile database |
We try to make our company blog more about ideas, strategies, tactics and trends. On occasion, however, something happens at Knotice that warrants specific mention, and it just so happens that today is one of those days. Last Friday, July 11, Brian Deagan (our co-founder and CEO for you new readers…welcome! ) had a commentary [...]
By Josh Gordon
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Posted in Knotice, Online Marketing Tactics
| Tags: 1to1 article, 1to1 Media, brian deagan, channel-agnostic online marekting, email marketing commodity, expert opinion, fix email marketing, Knotice, Knotice software, online channel-integration, online marketing ideas, online marketing strategies, Online Marketing Tactics, online marketing trends, rescue email marketing, save email marketing, software for channel-agnostic online marketing |
Simple Sophistication
First-class online marketing software should reflect patterns found in nature. The most important of these patterns is presenting an elegant exterior that veils the tremendous complexity contained within.
Marketing professionals are sophisticated users who expect their software to simplify the planning, execution and analysis of complex multi-stage, multi-channel online marketing campaigns.
Software developers should [...]
It's terrible to watch an idea get squashed. Really, no one wants to watch it happen, and yet we see it everyday. Our best stratagems die a premature death at the hands of our inadequate data and the lack of an appropriate marketing platform to support it. You can put together a consumer-centric, relevant, multi-channel [...]
By Dutch Hollis
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Posted in Knotice, Online Channel Trends, Online Marketing Database
| Tags: appropriate channel mix, appropriate marketing platform, behavioral data, behavioral targeting, consumer-centric, customer communications, database marketing, demographic data, display ads, DM News, effective online marketing campaigns, geographic data, how to make your message relevant and engaging, inadequate data, maximize data value, personal data, personalization, personalized landing page, relevant campaigns, relevant multi-channel campaign, target based on behavior, target based on demographics, target based on geography, target based on predictive modeling, target based on segment, targeted messaging, tight online marketing integration |
