Here’s some quick background. The inspiration for his commentary comes from watching two things. First, watching how and why the consumer interacts with new media and marketing communications. Second, watching how the industry has, and is, developing, and reflecting upon Knotice’s core channel-agnostic beliefs (and the software we designed with that theory in mind).
So, if you have a few minutes left after reading this post, check out Brian’s worthwhile commentary.
If you want some additional background on Brian’s article, leave a comment or email him at firstname.lastname@example.org.