Comments on: Email Marketing is a Commodity http://lunchpail.knotice.com/2008/07/14/email-marketing-is-a-commodity/ Mon, 06 Sep 2010 16:01:35 +0000 hourly 1 http://wordpress.com/ By: Ginger Conlon, 1to1 http://lunchpail.knotice.com/2008/07/14/email-marketing-is-a-commodity/#comment-68 Ginger Conlon, 1to1 Wed, 16 Jul 2008 13:51:37 +0000 http://knoticelunchpail.wordpress.com/?p=75#comment-68 Josh, I'm glad you've pointed out Brian's column on www.1to1media.com, but I just wanted to clarify one thing: We didn't just "pick up" the article. We specifically arranged for it. We only run original, exclusive content that we've planned in advance with the author, so it will be especially appropriate for our readers. What stands out for me is that Brian's article makes some notable points about not just email, but also about the customer experience. Josh,
I’m glad you’ve pointed out Brian’s column on http://www.1to1media.com, but I just wanted to clarify one thing: We didn’t just “pick up” the article. We specifically arranged for it. We only run original, exclusive content that we’ve planned in advance with the author, so it will be especially appropriate for our readers.

What stands out for me is that Brian’s article makes some notable points about not just email, but also about the customer experience.

]]> By: Elie Ashery http://lunchpail.knotice.com/2008/07/14/email-marketing-is-a-commodity/#comment-67 Elie Ashery Mon, 14 Jul 2008 19:15:53 +0000 http://knoticelunchpail.wordpress.com/?p=75#comment-67 I couldn't agree with this sentiment more. The three things that differentiate email service providers (ESPs) are features, price and service however there is feature parity with ESPs in their respective sector. For instance there is no difference in features between ESPs that service the enterprise marketplace. With this in mind and the tough economic times ahead price will become the distinquishing factor rendering ESPs a commodity. I couldn’t agree with this sentiment more. The three things that differentiate email service providers (ESPs) are features, price and service however there is feature parity with ESPs in their respective sector. For instance there is no difference in features between ESPs that service the enterprise marketplace. With this in mind and the tough economic times ahead price will become the distinquishing factor rendering ESPs a commodity.

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