Comments on: Is Behavioral Targeting Really Internet Stalking?

By: A Behavioral Targeting Roundup « The Lunch Pail

A Behavioral Targeting Roundup « The Lunch Pail — Fri, 20 Aug 2010 18:47:01 +0000

[...] targeting some sort of online stalking? Leslie breaks down the basics behind the different types of behavioral targeting ,and provides some great resources for beginners. (She also provides a terrific overview of cookies, [...]

By: Behavioral Targeting Update, Battlefield Media « The Lunch Pail

Behavioral Targeting Update, Battlefield Media « The Lunch Pail — Mon, 21 Dec 2009 18:48:49 +0000

[...] not onsite targeting – that is drawing criticism. It is important for marketers and lawmakers to understand the distinction and continue to implement and use the more accepted behavioral targeting – onsite. Possibly [...]

By: Analyzing Behavioral Targeting Best Practices « The Lunch Pail

Analyzing Behavioral Targeting Best Practices « The Lunch Pail — Wed, 08 Jul 2009 16:28:51 +0000

[...] the best practices for the technology. Not all forms of behavioral targeting are the same (network versus onsite); therefore the same rules should not govern all types of behavioral [...]

By: Is Behavioral Targeting Gaining Public Acceptance? « The Lunch Pail

Is Behavioral Targeting Gaining Public Acceptance? « The Lunch Pail — Fri, 03 Apr 2009 14:00:59 +0000

[...] that general acceptance is increasing among consumers. But, the article (and the survey) fails to differentiate between types of behavioral targeting. This is significant, because it reinforces the idea that when reading [...]

By: 101: Understanding Digital Cookies…Yum « The Lunch Pail

101: Understanding Digital Cookies…Yum « The Lunch Pail — Wed, 15 Oct 2008 16:01:02 +0000

[...] a cookie allows a site to remember your user information and can help you do cool things like shop more efficiently online. There are two types of cookies that companies typically use on websites to enhance user [...]

By: The Future of Online Behavioral Targeting « The Lunch Pail

The Future of Online Behavioral Targeting « The Lunch Pail — Mon, 21 Jul 2008 16:58:49 +0000

[...] The Lunch Pail « Is Behavioral Targeting Really Internet Stalking? [...]