Comments on: The Future of Online Behavioral Targeting http://lunchpail.knotice.com/2008/07/21/the-future-of-online-behavioral-targeting/ Mon, 30 Jan 2012 16:59:24 +0000 hourly 1 http://wordpress.com/ By: Behavioral Targeting – The Debate « The Lunch Pail http://lunchpail.knotice.com/2008/07/21/the-future-of-online-behavioral-targeting/#comment-95 Wed, 06 Aug 2008 15:39:47 +0000 http://knoticelunchpail.wordpress.com/?p=100#comment-95 [...] Targeting – The Debate In a previous post I discussed the business questions that persist around network behavioral targeting, and alluded to the moral debate surrounding the issue. The moral debate on behavioral targeting in [...]

]]> By: Josh Gordon http://lunchpail.knotice.com/2008/07/21/the-future-of-online-behavioral-targeting/#comment-78 Thu, 24 Jul 2008 02:10:58 +0000 http://knoticelunchpail.wordpress.com/?p=100#comment-78 Hi Ted, thanks for the insightful comment. I really enjoyed your description of guessing what Amazon will suggest next. I think there’s a game in there somewhere!

The most elaborate software is only as good as the information it’s programmed to capture. I agree that conceiving of and extracting new bits of information from the consumer is an engaging practice that reinforces brand loyalty because the company is trying to understand the consumer, not just push their product on them.

Thanks again for the comment.

]]> By: Ted Sindzinski http://lunchpail.knotice.com/2008/07/21/the-future-of-online-behavioral-targeting/#comment-77 Wed, 23 Jul 2008 22:37:30 +0000 http://knoticelunchpail.wordpress.com/?p=100#comment-77 Great post. This is an issue every website with personalization or remarking of any sort needs to pay attention to. Lately I’ve begun to enjoy “guessing” what Amazon and a few other sites I shop with will recommend to me on every visit. After years of purchasing behavior, most of which was gifts clearly shipped to other people, or items for a hobby long since past, they’ve lost any idea of how to effectively target me and now offer items I have no interest in what so ever.

My take is that the solutions to addressing the pitfalls personalization have yet to emerge in any perfect form but the pioneers will be those companies which ask more of their customers. Those that actually go out and get information can make the right decisions while those that try to assume everything about purchases and transactions end up making too many assumptions to be accurate and when you are accurate you can create a truly connected feeling. Like you said, you can greet the person when they walk in your store, or click to your website, and greet them properly.

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