2008 July « The Lunch Pail

Monthly Archives: July 2008

Forrester’s Financial Services Forum, Part 3

July 7, 2008 – 12:01 pm

In my two previous posts, which you can read here and here, I communicated some of the insights and tidbits of important information I picked up at Forrester Research's Financial Services Forum. Here are the rest of my notes. Josh Bernoff, Vice President, Principal Analyst, Forrester Research in his seminar "Social Strategy for Financial Services": [...]

By Bryce Marshall | Posted in Online Marketing Tactics | Tags: actionable marketing insights, Benjamin Ensor, building differentiating customer experiences, commoditization of banking relationships, content creators, cross-sell promotions, customer experiences, Forrester Financial Services Forum, Forrester Research, Groundswell, James McGuire, Joey Wilson, Josh Bernoff, marketing Financial Services, RBC Financial Group, Sapient, social strategy for financial services, sound database marketing practices, up-sell promotions | Leave a Comment

Relevance With A Bang

July 4, 2008 – 12:31 pm

July Fourth is upon us, and the fireworks season is in full swing. While I was perusing the Internet for this year's hottest sky candy, I came to a realization - there really isn't any targeted online marketing for fireworks. Sure, I've gotten catalogs and direct mail ads, but not once have I been served [...]

By Micah Hatton | Posted in Knotice | Tags: Cleveland OH, develop stronger brand loyalty, fireworks, Internet, July Fourth, KISS, Les Paul guitars, relevant marketing implementation, relevant online content, relevant online marketing, targeted online marketing | Leave a Comment

Forrester’s Financial Services Forum, Part 2

July 2, 2008 – 11:56 am

In Part 1 I highlighted the central themes of Forrester's Financial Forum as a "setting the stage" approach. There were some very meaty and specific insights from the conference that also deserve mentioning - especially for those who prefer more actionable insights. A quick bloggers digression: I looked up "actionable" because I wasn't sure if [...]

By Bryce Marshall | Posted in Online Marketing Tactics | Tags: actionable marekting insights, bad profits, Bain's Loyalty Practice, Benjamin Ensor, building differentiating customer experiences, commoditization of banking relationships, CommuniSpace, customer experiences, Forrester Financial Services Forum, Forrester Research, Frederick Reichheld, good profits, Hearing the Voice of My Customer with Private Online Co, how does loyalty pay?, Kelli Negro, marketing Financial Services, Net Promotor Score, passive customers, Schwab Invester Development, Winning the Loyalty of Financial Services Customers | Comments (1)

Follow

Follow “The Lunch Pail”

Powered by WordPress.com