Daily Archives: August 11th, 2008

Perception is Nine-Tenths of this Law

There is an old axiom in the legal field: "Possession is nine-tenths of the law." In the case of email best practices and privacy/opt-out requests, it reads: "Perception is nine-tenths of the law." As an email marketer, if you're toeing the line with CAN-SPAM compliance, then you may need to revisit your email practices. Government [...]

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