The other day I found one of the how-to, wiki-style articles on How to Block Mobile Phone Spam.The first step this how-to article advises is to block SMS communications originating from the Internet. It’s a good point, though I’m not sure I agree in all cases. I can imagine useful, transactional, reasons that a website might send a text message that I actually do want to receive. But, the author of that article points out, correctly, that texting from the Internet can make the sender look like a spammer.
As a legitimate marketer, you want to do as much as possible to avoid looking like a spammer; regardless of how well you observe best practices. This means all your SMS marketing messages should be sent via SMS, not an Internet gateway or a phone-number-as-email hack. If consumers on the front of the adoption curve are already concerned with mobile spam, and blocking messages that originate for the Internet is a first reaction, then it’s worth doing research to find the right mobile partner.
