Daily Archives: August 20th, 2008

Targeting That's Not So Hot

In the never ending quest of how to reach the widest audience, I can completely understand when an online media plan or buy might go awry. But, come on Yahoo (and Procter & Gamble), you can do better this. There will always be some level of non-relevant collateral damage when buying media. Ads are being [...]

Follow

Get every new post delivered to your Inbox.