Comments on: Good Email Marketing Shouldn't Cost More http://lunchpail.knotice.com/2008/08/28/good-email-marketing-shouldnt-cost-more/ Mon, 30 Jan 2012 16:59:24 +0000 hourly 1 http://wordpress.com/ By: Email Marketing Industry Trends « The Lunch Pail http://lunchpail.knotice.com/2008/08/28/good-email-marketing-shouldnt-cost-more/#comment-451 Wed, 18 Feb 2009 17:24:53 +0000 http://knoticelunchpail.wordpress.com/?p=359#comment-451 [...] modifying your approach to email marketing isn’t scary, it’s necessary. Most of all, demand more from your email partners by exercising your leverage with them (… that’s something most [...]

]]> By: Josh Gordon http://lunchpail.knotice.com/2008/08/28/good-email-marketing-shouldnt-cost-more/#comment-268 Mon, 13 Oct 2008 15:57:33 +0000 http://knoticelunchpail.wordpress.com/?p=359#comment-268 Brian has posted a follow up to these comments: http://lunchpail.knotice.com/2008/10/06/good-email-still-shouldn%e2%80%99t-cost-more/

Bryce has some additional tips on this concept here: http://lunchpail.knotice.com/2008/10/13/is-small-ball-a-good-online-marketing-strategy/

]]> By: gramatr http://lunchpail.knotice.com/2008/08/28/good-email-marketing-shouldnt-cost-more/#comment-240 Sun, 21 Sep 2008 21:47:02 +0000 http://knoticelunchpail.wordpress.com/?p=359#comment-240 Brian –
I find myself agreeing with your assessment that good email programs should not be unreasonably costly, but Elana has a point that complete infrastructure overhauls are unrealistic. I have implemented both large (100 million+ individuals with 2 billion+ transactions) and small scale marketing databases and in ALL cases, data integration (more accurately ETL) is the key to successful systems and resulting campaigns. I believe that in too many cases vendors scare clients into implementing huge database systems (that they claim will fix their pre-existing problems) rather than spending the requisite time interpreting and implementing ETL processes that will ensure the target system (large / small / discrete or integrated) is working with clean, consistent, accurate data. Analysis, modeling, campaign management, segmentation, etc. are all impacted by the data in the database and are only as useful as the the foundation of information they start with.

]]> By: Elana Anderson http://lunchpail.knotice.com/2008/08/28/good-email-marketing-shouldnt-cost-more/#comment-226 Fri, 12 Sep 2008 02:08:56 +0000 http://knoticelunchpail.wordpress.com/?p=359#comment-226 Hi there -
Your commentary is nice, but unrealistic. I work with a lot of large companies, very large companies. What do you suggest? Implode all of the operational systems and start from scratch? It’s simply unrealistic… The fact is that information about customers comes from many systems across many channels. Your comments are fine, but you’re talking about this issue on a totally different level that doesn’t recognize the complexity of business reality. You’re right, fragmentation is crappy, but it’s a fact of business life for anything but a greenfields startup…

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