2008 August « The Lunch Pail

Monthly Archives: August 2008

Rhapsody Needs Some Sirius Help

August 8, 2008 – 11:06 am

On Fridays we're given a little more freedom by Josh, the steward of our blog, to post about topics that might be off limits any other day of the week. So, since it's Friday, I'm going to post about something that’s been on my mind for awhile - my experience with the recommendation capabilities of [...]

By Brian Deagan | Posted in Online Channel Trends | Tags: ABBA, amazon.com, disco, jazz, MP3 player, recommendation engines, Rhapsody, satellite radio, Sirius, subscription music services, Sugarland | Leave a Comment

Behavioral Targeting – The Debate

August 6, 2008 – 11:36 am

In a previous post I discussed the business questions that persist around network behavioral targeting, and alluded to the moral debate surrounding the issue. The moral debate on behavioral targeting in Congress resides mostly in the Senate Commerce Committee, is most applicable to network behavioral targeting, and is generally referred to as a debate over [...]

By Josh Gordon | Posted in Internet Governance, Online Channel Trends | Tags: a solution without a problem, behavioral targeting debate, Byron Dorgan Democratic Senator from North Dakota, Congress, corporate Darwinism, cutting edge technology that improves the consumer expe, FDA, improved communication, Jim DeMint Republican Senator from South Carolina, network behavioral targeting, online consumer privacy, online consumer privacy debate, political junkie, self-regulation, US Senate, US Senate privacy debate | Comments (1)

Optimization Made Easy

August 4, 2008 – 11:35 am

There are a lot of definitions for optimization in the online marketing space. And, defining the word "optimization" will take a long series of posts. Instead, I want to focus on one basic aspect of optimization - testing. There are a few good tools out there today that offer their own various solutions for testing. [...]

By Brian Deagan | Posted in Knotice, Online Marketing Tactics, Optimization | Tags: basic principle for optimization, basic principle of testing, brian deagan, channel-neutral testing capabilities, content testing, defining a good testing tool, defining optimization, easy testing solution, easy testing tool, Knotice, Knotice screencast, online marketing trade offs, onsite testing, Optimization, optimization made easy, tactics testing, test email content, test mobile content, test on-site content, testing solution, timing testing | Leave a Comment

Project Reporting Formality

August 1, 2008 – 12:22 pm

It's common wisdom that metrics are critical to how successful your project will be perceived. What's less often discussed is exactly how formal an approach one should take when communicating those metrics to the relevant audiences. Traditional project management methodology stipulates a formal, rigid approach to reporting typified by reporting templates, scope change documents, risk [...]

By John Haprian | Posted in Technical Project Management | Tags: determine appropriate level of formality, diverse project teams, formal project management, geographically diverse project management team, informal project management, informal versus formal project management, informat v. formal technical project management, marketing project management, project management done right, project management in digital age, project management processes, project management tips, reporting project management, risk assessments, spread out project management team, successful project management, technology project management, traditional project management metholdology | Leave a Comment

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