September 29, 2008 – 12:01 pm
In many respects, geography-based solutions are the holy grail of mobile marketing. The potential is huge. There's been enormous progress in making it a reality, but marketers also have to look at what's practical today and how best to invest in this promising channel. For geography-based mobile marketing to really take off, there are still [...]
By Brian Deagan
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Posted in Best Practices Insight, Mobile Marketing, Online Channel Trends
| Tags: geographic mobile marketing + potential, geography based mobile marketing, holy grail of mobile marketing, iPhone, key developments for geography based mobile marketing, mobile carriers, mobile device, mobile manufacturers, mobile marketing potential, mobile marketingfor hospitality industry, mobile phone, practical geography-based mobile marketing, practical mobile marketing, triangulation |
September 26, 2008 – 12:29 pm
Happy Friday. As summer ends and fall begins, there are happenings all over this great state, but in our own backyard, there are some pretty big things… Remember those funny little cars from the movie Austin Powers: Goldmember? Well, if you've ever wondered what they were or where they came from, look no further. At [...]
September 24, 2008 – 11:31 am
As I mentioned a couple of times before, Brian Deagan, Knotice's CEO, will be appearing on RSS Ray's radio program today to discuss how to "Integrate Your Digital Marketing Channels to Create the Ideal Online Consumer Experience." You can hear RSS Ray's interview with Brian today (9/24/08) at 6 pm EST, 3 pm PST on [...]
By Josh Gordon
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Posted in Best Practices Insight, Knotice, Online Channel Trends, email marketing
| Tags: Brian Deagan on RSS Ray, enhancing the shopper experience online, good email marketing shouldn't cost more, increase conversions, Integrated digital marketing, integrated online marketing solutions, interactive marketers, iTunes, Knotice, Knotice on the radio, marketing in uncertain economic times, online marketing landscape is fragmented, RSS Ray, RSS Ray radio, stategies for increasing conversions, wsRadio |
September 22, 2008 – 12:39 pm
Everyone has returned safe and sound from Shop.org's Annual Summit 2008 in Las Vegas and are back to work today. (I wish I could say the same for our booth cases…thanks a lot, Champion.) We had a great time out in Vegas and enjoyed meeting with everyone and chatting it up about the industry and, [...]
By Josh Gordon
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Posted in Knotice, Online Channel Trends
| Tags: Beyond Digital Media, brian deagan, bring data together under one roof, Chris Bishops, cross-channel interactive strategies, DAV productions, emerging retail technologies, Internet privacy, Josh Gordon, Knotice, Knotice at shop.org vegas, Net Generation, rock band vegas, RSS Ray, shop.org annual summit wrap, shop.org rock band, shop.org vegas pics, state of retailing online, war over data |
September 19, 2008 – 12:31 pm
Hands down, my favorite aspect of the show (besides Rock Band...I had a feeling online retailers were all latent rockers) was Tuesday' s round table entitled "Privacy and Behavioral Targeting: A Capitol Hill Perspective." I attended for a couple of reasons. First, Knotice does have an interest in the future of BT because it is [...]
By Josh Gordon
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Posted in Internet Governance, Knotice, Online Channel Trends, behavioral targeting
| Tags: Alston & Bird, behavioral targeting debate, comprehensive privacy legislation, Congress, consumer advocacy groups, domain level targeting, Elizabeth Treanor-Oesterle, Federal Trade Commission, FTC, government, ISP level targeting, Knotice, Marketing to Un-Authenticated Site Visitors, National Retail Federation, NebuAd, NRF, online privacy debate, online privacy legislation, onsite targeting, Paul G. Martino, public relations, Senate staffers, Senators, shop.org annual summit, Thomas A. Cohn |
September 17, 2008 – 1:06 pm
I had the opportunity to attend Senior Forrester Research Analyst Sucharita Mulpuru's "State of Retailing Online" address again this year. As usual, she has a fascinating take on what retailers are facing now, why they’re facing it, and what they can do about it. As can be expected, the economy was a central point of [...]
September 17, 2008 – 12:57 pm
I'm a pretty busy guy again today. I'm hitting the keynote from Forrester Research Senior Analyst Sucharita Mulpuru in the morning. She's giving her annual "The State of Retailing Online" address, which is always helpful and informative for our retail clients and clients that aren't considered retail, but adopt that approach to their online marketing. [...]
By Josh Gordon
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Posted in Knotice, Online Channel Trends
| Tags: be relevant with email, behavioral targeting, brian deagan, day 2 shop.org, drive conversion and sales online, email lists, Forrester Research, knotice at shop.org, retail email trends, Rock Band, Saving Email From Commoditization, shop.org annual summit, Sucharita Mulpuru, The State of Retailing Online, Wii |
September 16, 2008 – 8:20 pm
In the afternoon I attended a session that attempted to define current emerging technology trends in retail interactive marketing. I choose the words carefully because I wasn't convinced that all of these technologies were necessarily emerging. I feel some of them have been in market for a while, and, if anything, there is a struggle [...]
September 16, 2008 – 8:03 pm
Don Tapscott, generational marketing expert and author of Wikinomics, gave a very compelling keynote address that defined what to this point has been a bit of an enigma. Some call them Millennials (including us!), some call them Gen Y. He argues that Millennials doesn't make sense as a name because it's a label that is [...]
By Josh Gordon
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Posted in Knotice, Online Channel Trends
| Tags: Baby Boom, Don Tapscott, Gen Y, generational marketing expert, knotice at shop.org annual summit, marketing 4 Ps, millennials, Net Generation, shop.org annual summit, Wikinomics |
September 16, 2008 – 12:41 pm
There's a lot going on at the show here this morning, and the Expo Hall isn't even open yet. George Jones, the President and CEO of Borders is speaking right now. I'm sitting in the WiFi hot spot area plotting my day. The hot spot is on the other side of the hall here, but [...]
By Josh Gordon
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Posted in Internet Governance, Knotice, Online Channel Trends
| Tags: Knotice, shop.org annual summit, Josh Gordon, Borders, George Jones Borders, Boston anthem, Dan Tapscott, Wikinomics, traditional online marketing tactics, online marketing in a struggling economy, building brand loyalty in a down economy, Privacy and Behavioral Targeting, National Retail Federation, Government Relations Council, Internet Governance, LAX Nightclub |
