Hello loyal blog readers. Before I mention a couple of interesting discoveries in the mobile space, here's some Knotice news: We're going to be at Shop.org's Annual Summit next week in Las Vegas. The fun stuff doesn’t end there, though. I’ll be live blogging from the event all three days; our CEO Brian Deagan will be hosting a round table at 2:30p on Wednesday about how to save email from becoming a commodity, and you can catch an Expo Hall tour that will take you through our booth. We’re also always in the mood to give free demos, consultations, and talk business with anyone who stops by. All are welcome!
Okay, a couple of quick industry tid bits. One, Congress has launched an inquiry into text-message prices and how they’ve increased 100% since 2005. The cost of sending hasn’t changed dramatically, but the consumer cost has. Congress wants to know why. It’s a developing story we have our eye on. If the inquiry reveals any oddities, it could be a good thing for mobile marketing. Two, we all know the economy isn’t exactly going gangbusters right now; but, what does that mean for retail? It means coupons, and lots of them, through any channel possible. We have some opinions on the right way to coupon in these economic conditions. An immediate and interesting trend of note is that the response rate to mobile coupons is considerably higher that it has been. A recent study found that a coupon was the strongest call to action consumers responded to on their mobile device. More good news for mobile.
See you at the show!
