2008 September « The Lunch Pail

Monthly Archives: September 2008

Shop.org has begun!

September 15, 2008 – 9:03 pm

Trade shows, as I'm sure you all know, are about creating buzz. We're hoping our booth manages to do just that. To kick things off, I'll show a few pictures of the booth being constructed (after most of the hard stuff was done).The whole group pitched in on this. Representing Knotice at the show are [...]

By Josh Gordon | Posted in Knotice, Online Channel Trends | Tags: annual summit live blog, brian deagan, Bryce Marshall, Josh Gordon, Knotice, knotice at shop.org, las vegas trade show, Lesley Matt, shop.org annual summit, shop.org live blog, Steve Lehner, trade show battles | Comments (1)

Odds, Ends and Mobile Trends

September 12, 2008 – 11:35 am

Hello loyal blog readers. Before I mention a couple of interesting discoveries in the mobile space, here's some Knotice news: We're going to be at Shop.org's Annual Summit next week in Las Vegas. This year we've upped the ante. We have a bigger booth space (#222...the booth between Google and ExactTarget), and so we have [...]

By Josh Gordon | Posted in Knotice, Mobile Marketing, Online Channel Trends | Tags: Congress and mobile marketing, Congress mobile, couponing in a down economy, exacttarget, giveaway, Google, iPod, mobile coupon tactics, mobile coupons, Mobile Marketing, online couponing, Shop.org, shop.org annual summit, text-message investigation, texting prices, when to coupon | Leave a Comment

Testing: When to use What

September 10, 2008 – 11:48 am

So, you’ve decided you’d like to optimize your homepage (or email campaign, or PPC creative, etc.) and you’re not sure where to start or what your test should look like. Perhaps you want to use Multivariate testing because you need it, or because you want it. Or perhaps you are going to use A/B testing [...]

By Dutch Hollis | Posted in Online Marketing Tactics, Optimization, Testing | Tags: a through n testing, a-n testing, a/b split testing, a/b testing, getting started with optimization, multiple variable testing, multivariate testing how to, new buzz-worthy solution, online optimization, online testing, online testing how to, optimization how to, right optimization approach, statistical significance, testing a single variable, testing and optimization tips, testing multiple variables, when to use multivariate testing | Leave a Comment

Holiday Email Preview - When to Send?

September 8, 2008 – 11:44 am

A recent whitepaper released by the EEC signals the leading edge of the holiday emailing season is on the horizon. Can't believe it? Well, marketers, the holiday selling season now starts as soon as Labor Day is in the rear-view mirror and the kids have gone off to school. Marketers must take additional care in [...]

By Bryce Marshall | Posted in Best Practices Insight, email marketing, Online Channel Trends, Online Marketing Tactics, Online Retail Marketing Tips | Tags: 20 biggest retail email days, consumer behavior, Cyber Monday, Echo Mondays, EEC whitepaper, Holiday email marketing preview, holiday emailing season, holiday retail email marketing tactics, holiday retail emails, holiday retail marketing email strategies, hot spot for online retailers, major online retailers, marketers, marketing day after Christmas, previewing holiday email marketing, retail email tactics, rethinknig email send-times | Leave a Comment

Can Online Tactics Work Offline?

September 5, 2008 – 12:04 pm

Today's struggle for some marketer's - ad targeting. Marketers are trying to find the right way to reach shoppers at retail with relevant content that influences their purchase decisions online, and now in-store. Can it be accomplished effectively in-store? Dunkin Donuts is giving it a shot. Dunkin Donuts is attempting to bring their consumers' online [...]

By Amy Chubbuck | Posted in behavioral targeting, Uncategorized | Tags: Amy Chubbuck, customer data living together, Dunkin Donuts, in-store ad targeting, offline consumer experience, online consumer experience, online consumer experience offline, Online tactics working ofline, retail ad targeting, targeting shoppers, Wall Street Journal | Leave a Comment

Busting Millennial Marketing Myths

September 3, 2008 – 11:44 am

With the Millennial generation starting to come of age and get their first "real job," there is quite a bit of discussion about how to market to a Millennial and capture their first real paychecks. In my eyes, the problem with this is that many of the people that give advice on millennial marketing, and [...]

By Lesley Matt | Posted in Best Practices Insight, Millennial Marketing - Online | Tags: busting millennial marketing myths, Facebook, how to market to millennials, informal marketing survey, marketing to millennials, millennial generation, millennial marketing myths, surveys of millennials, text while driving, texting-while-driving, the truth about millennials, understanding millennials, understanding the millennial | Comments (1)

Analyzing Obama's Mobile Campaign

September 1, 2008 – 12:00 pm

Mobile Marketer called the SMS distribution of the Democratic VP announcement the "single largest mobile marketing event" to date. This is based on Nielsen Mobile numbers that estimate about 2.9 million subscribers received the text message announcing that Barack Obama had chosen Joe Biden as his running mate. How did they get so many subscribers? [...]

By Dutch Hollis | Posted in Mobile Marketing, Online Channel Trends, Online Marketing Tactics | Tags: Barack Obama, brand affinity, brand loyalty, CNN, CNN.com, Democratic VP Announcement, executing mobile marketing campaigns, grass-roots campaigning, Joe Biden, Mobile Marketer, mobile opt-ins, Nielsen Mobile, SMS distribution, SMS marketing, SMS messages, text message execution, text message subscriber, the medium is the message | Comments (3)

Follow

Follow “The Lunch Pail”

Powered by WordPress.com