Daily Archives: October 13th, 2008

Is "Small Ball" A Good Online Marketing Strategy?

In positive economic times, marketing efficiency is a back-burner proposition - whether we admit it or not. In positive economic times, has your organization ever said, "Let's put this revenue-generating, goal-meeting campaign on hold until we can architect a more efficient model." Mmm…I haven't heard that one yet. This is, of course, hyperbole. But, it [...]

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