We talk a great deal on this blog about how we feel about this online marketing industry, our beliefs about mobile marketing, email marketing, onsite and other behavioral targeting and the industries of many of our clients. We're going to add another voice, another perspective, to our blog that I think many of you loyal readers will appreciate: the folks who develop the software.In an effort to keep our loyal readers updated on both our approach to software development, and the development of our own software, we’ll be devoting Friday posts to what’s new with our software. It’ll also give us the opportunity for you all to meet a few of the wizards behind our software curtain. They work really hard and have helped develop software that is unique to the online marketing space.
We figure it makes sense for the folks who worked on some of these features to tell you about them. The first few topics we’ll cover include the importance of a calendar function for cross-channel campaign planning, our slick new condition building environment, how we do web services, fancy new reporting features and much more.
Now, before anyone says, “Oh great, now they’re going to go all salesy on me,” – we’re not. Tell us if we are, and we’ll stop being salesy. We believe that too often folks seeking software solutions are told how it is with little wiggle room. We welcome feedback. We love feedback. The idea is to keep everyone up to date on what we’re working on, but not in a stuffy brochure or in over-produced language on our website (not that we don’t believe in that stuff, too!).
In the mean time, here’s a blast from the past here on the Lunch Pail where our CTO, Bill, wrote a piece about What Makes Good Software Good. There are two parts. They’re good reading, and some of the more searched and popular posts we’ve had on the Lunch Pail.
