2008 October « The Lunch Pail

Monthly Archives: October 2008

The Economy's Impact on E-Commerce

October 8, 2008 – 12:09 pm

Not news: the economy appears a tad unsteady right now. News: a recent study revealed that 68% of online retailers believe their businesses will perform as good, or better, than they did in 2007. Whether consumers are in the market for needs, or still have the cash for wants, the majority of e-retailers believe their [...]

By Josh Gordon | Posted in Internet Governance, Online Channel Trends | Tags: Congress, controversial bailout Congress, credit crunch, e-commerce channel poised in financial storm, economy's impact on internet retail, economy's impact on online marketing, economy's impact on online sales, econony's impact on e-commerce, Forrester Research, positive economic trends, recent economic developments, Shop.org, Shop.org's Annual Summit, state of retailing online, Sucharita Mulpuru, withstand financial storm | Comments (1)

Good Email Still Shouldn't Cost More

October 6, 2008 – 11:46 am

Elana Anderson commented on my recent response to her article, A Good Email Marketing Program Costs Money. She concluded that I'm suggesting companies "implode all of the operational systems and start from scratch." She said my commentary was nice, but unrealistic for "large, very large companies." I didn’t say to blow up or implode anything. [...]

By Brian Deagan | Posted in Best Practices Insight, email marketing, Knotice, Online Channel Trends | Tags: analytics-driven email marketing, Elana Anderson-Brian Deagan, emails triggered by browsing behavior, good email marketing shouldn't cost more, interactive marketing operations, Knotice, leading analytics provider, onlne marketing database, web services email approach | Leave a Comment

Congress May Enable Mobile Marketing. Wait, what?

October 3, 2008 – 12:40 pm

Name some things that are limiting the universal adoption of mobile marketing. Mobile technology that's too expensive for most consumers? Perhaps. Difficulty consumers encounter when switching carriers? To a degree. The cost prohibitive nature of some mobile plans? Most definitely. One specific aspect of a consumer's mobile plan that continues to become more expensive is [...]

By Josh Gordon | Posted in Internet Governance, Mobile Marketing, Online Channel Trends | Tags: AT&T, Congress mobile marketing, consumer adoption, consumer text messaging, European Union, mobilr marketing adoption, personal relationship with brand, Senator Herb Kohl, Sprint, T-Mobile, text message marketing, text messaging adoption, text messaging rates, US mobile carriers, Verizon | Leave a Comment

I Do…Online Style with the Net Generation

October 1, 2008 – 11:57 am

There are many formalities in life that people do not typically go against or break tradition with. One of the most formal things I can think of is the process for inviting a person to a wedding. The paper, the font and even the stamp placed on the envelope often matter to the couple...well at [...]

By Lesley Matt | Posted in Millennial Marketing - Online, Online Channel Trends | Tags: Don Tapscott, Facebook, Facebook breaking formalities, Facebook wedding invitation, Facebook wedding invites, generation grown up online, marketing to the net generation, millennial, Myspace, Myspace wedding invitations, Net Generation, old traditions now online, shop.org annual summit, wedding invitations online | Comments (1)

Follow

Follow “The Lunch Pail”

Powered by WordPress.com