2008 November « The Lunch Pail

Monthly Archives: November 2008

Knotice Might Form A Band

November 28, 2008 – 9:50 am

I wrote earlier about our own Ron Williams and his background in rock 'n roll, but that's not the whole rocker story for Knotice. Let's face it. If you can handle the bright lights of the stage, you know a thing or two about promoting your image and reaching your fans (read: customers). That means [...]

By Micah Hatton | Posted in Knotice | Tags: Amy Chubbuck, Black Friday, CPG, Knotice, Knotice personnel, Knotice rock 'n roll, Knotice Rock Band, Knotice rockers, marketing calendars, marketing savvy, Nestle, online marketing, Rock Band, Ron Williams, Thanksgiving, XBox 360 | Leave a Comment

Chris Holmok: Knotice's "Geek 4 Life"

November 26, 2008 – 12:57 pm

That's quite a fitting moniker for someone who has worked at software and media giants like Microsoft and MySpace. Now that he's returned from the west coast, we're proud to welcome Chris Holmok back to the Knotice family for his second tour of duty. And, you know what? He'll always be our favorite geek. What [...]

By Micah Hatton | Posted in Knotice, Meet The Developers | Tags: Chris Holmok, Concentri, Geek 4 Life, Knotice, media giant, Microsoft, Myspace, software giant, Wired Magazine | Leave a Comment

Pre-Holiday Behavioral Targeting Update

November 24, 2008 – 1:09 pm

While everyone and their brother is gearing up for Black Friday and Cyber Monday, I'd like to take a quick detour and share a recent development in the behavioral targeting world. Conversions may be at a premium this holiday season, and behavioral targeting technologies enable many legitimate, helpful online marketing strategies that boost sales by [...]

By Josh Gordon | Posted in Internet Governance, The Online Marketing Space, behavioral targeting | Tags: behavioral targeting technologies, Black Friday, boost online sales, BT, Congress, consumer advocacy groups, Cyber Monday, developments in behavioral targeting, effective onlne marketing, holiday conversions, Internet Law Center, legitimate behavioral targeting technology, MediaPost, NebuAd, online consumer shopping experience, online marketing, online marketing strategies, onsite behavioral targeting, onsite targeting, opt-in, opt-in mandate, personalize shopping experience, targeting technology | Comments (3)

Storing Instead of Schlepping Web Analytics Data

November 21, 2008 – 1:19 pm

For whatever reason, it's like there is an unwritten law that only web analytics platforms should be able to store web analytics data. Because of this, interactive marketers are faced with the challenge of schlepping the data back and forth to their various systems. This makes no sense. One of the things that makes our [...]

By Bill Landers | Posted in Knotice, Meet The Developers, Online Marketing Database, Software Development, behavioral targeting | Tags: abandonded shopping cart, authenticate customers with trackable open, avoid complex data integration, Bill Landers, Concentri, cool technology, email marketing for retailers, gather data from disparate systems, Global Markets Catalyst, interactive marketers, Knotice, Knotice CTO, lifecycle based email marketing, recommendations based on browsing, retail email marketing, retargeting, Return Path's Global Markters Catalyst, Return Path's Stephanie Miller, ReturnPath, running web analytics reports, schlepping web analytics data, seamless data integration, shop.org annual summit, software platform Concentri, Stephanie Miller, store web analytics data, triggered messages based on subscriber behavior, web analytics and email marketing integration, web analytics data | Comments (1)

CTAM 2008 Recap: Economy, Content and Context

November 19, 2008 – 12:57 pm

A lot of media and marketing analysts have provided post-game recaps following the CTAM Summit - perhaps more commentary than in years past. What are the takeaways for those of us in the interactive marketing community specifically? Lots of questions, few answers, and an ever-changing media landscape. Are Cable and Broadband companies recession-proof? As much [...]

By Bryce Marshall | Posted in Cable Programmers, Cable and Broadband MSOs, The Online Marketing Space | Tags: "3 screens", blurred lines between content creation and distribution, Cable and Broadband companies, cable blog, Cable operators, Cable Programmers, changing media landscape, Cleveland Cavs, credit crunch, CTAM recap, CTAM Summit 2008, digital content, Discovery, emerging climate of bailouts, FireFox, FX, global economic crisis, green energy conservation, HBO, improve online experience, improve the content consumption experience, interactive marketers, interactive marketing community CTAM takeaways, is cable recession proof, Jeffrey Rayport, operators building their own wireless networks, Outlook, Showtime, smartphone, strong digital content brands, Tweeting, video-based online content consumption, what is recession proof | Leave a Comment

Obama's Online Retention Marketing Dilemma

November 17, 2008 – 1:19 pm

Barack Obama's presidential campaign broke new marketing ground in its use of online channels to sell the candidate by sharing the vision of the candidate. The campaign used the central positioning statement of "change" as the foundational pitch and exhibited this mantra by interacting effectively through website properties, social networks, video, email and text messaging. [...]

By Bryce Marshall | Posted in Best Practices Insight, Online Marketing Tactics | Tags: email marketing, Mobile Marketing, Twitter, YouTube, social networks, Barack Obama, text message marketing, retention marketing, acquisition marketing, Obama online, Obama transition, breaking new marketing ground, online marketing channels, online video, online channels, social channels, viral channels, text announcement of Biden, Tweet, effective online strategy, 8-year retention marketing plan, cable broadband telecom industries | Leave a Comment

Stop Monkeying Around With Form and Survey Data

November 14, 2008 – 12:56 pm

Forms and surveys don't get much love from interactive marketers. They are usually an afterthought, "Oh yea, we need a form." The degree of thought that goes into the form or the survey usually pertains to what the fields are. Which makes sense - interactive marketers shouldn't care if it's some custom PHP thing or [...]

By Jason Pero | Posted in Meet The Developers, Software Development | Tags: targeted marketing communications, profile environment, opt-in, Excel, online form builder, emarketing form builder, survey builder, survey data, emailing from survey data, emailing from form data, online marketing using data, data-driven online marketing, using survey results in marketing, using survey results in online marketing, PHP, SurveyMonkey, targeted communications, Concentri form builder, best in class form builder, how does a form builder work, survey building capabilties, online marketing software, best in class online marketing software, Jason Pero, form builder screenshots, survey builder screenshots, online marketing software screenshots, segmentation builder, targeted email, dynamic email, mailing lists | Leave a Comment

Rascal Flatts Mobile Promotion Runs Flat

November 12, 2008 – 12:52 pm

Being an avid geek for both music and good marketing, I was really excited about a recent promotion one of my favorite bands did to generate buzz for their upcoming album. However, I was very turned off when their "genius" promotion caused me to become concerned because of a lack of clarity within the promotional [...]

By Lesley Matt | Posted in Millennial Marketing - Online, Mobile Marketing, Online Channel Trends, Online Marketing Tactics, email marketing | Tags: cross-channel interactive marketing strategy, email marketing, integrating email web and mobile, mobile, mobile is personal, Mobile Marketing, mobile marketing is personal, mobile opt-in, mobile opt-out, Myspace, online marketing, opt-in, opt-out, personalized online communication, Rascal Flatts, Rascal Flatts album release, Rascarl Flatts mobile marketing | Leave a Comment

Forecasting Online Shopping for the Holidays

November 10, 2008 – 1:00 pm

It's going to be a tough season for retail. I'm no industry expert, but I think I can say that with a sufficient level of confidence. I'd even bet on it. Stores are already hunkering down for the inevitable, offering deep, pre-season discounts to attract bargain hunters. But what about the online retailers? What does [...]

By Dutch Hollis | Posted in Best Practices Insight, Online Channel Trends, Online Marketing Tactics, Online Retail Marketing Tips | Tags: A Study About Shopping Habits, boost onlines sales during the hoildays, consumer online shopping, Daniel Butler VP for Retail Operations, eMarketer, holiday online retail marketing tips, holiday online retailer tactics, key holiday tactics for online retailers, key tactics for online retailers, Mindset of the Multi-Channel Shopper Holiday Survey, National Retail Federation, NRF, Online Retail Marketing Tips, RetailMeNot.com, selling during the holidays, tactics for online retailers | Leave a Comment

Get Organized With Concentri's New Calendar

November 7, 2008 – 12:40 pm

Interactive marketers often are juggling a lot of different things. On any given day, week -- let alone month -- there can be a lot going on. It can be difficult to keep everything straight. And, it usually all ends up in an Excel spreadsheet that some lucky individual gets to own. Because of this [...]

By Anitha Monippallil | Posted in Meet The Developers, Software Development | Tags: calendaring environment, Concentri, Excel, integrated campaign calendar, integrated online campaign calendar, integrated online marketing calendar, integrated planning calendar, interactive marketing, online marketing calendar, organizating online marketing with calendar, xBox | Leave a Comment