Interactive marketers often are juggling a lot of different things. On any given day, week -- let alone month -- there can be a lot going on. It can be difficult to keep everything straight. And, it usually all ends up in an Excel spreadsheet that some lucky individual gets to own. Because of this issue, I'm really excited to write about our new integrated planning calendar that's now available in Concentri. I know you're probably wondering, "what's so great about this calendar versus my handy dandy Excel spreadsheet?" Well, the reason why it's better is because it's integrated. Though, this does assume you're using Concentri for your interactive marketing. :)
What do I mean by integrated? Well, check out the screenshots that follow. Because Concentri stores all the data and content required for your interactive marketing, we’re able to integrate this into the calendaring environment. In the examples below, the user is able to open up the event for the 4th, see who requested the campaign, and actually preview the current campaign. Eventually, we’ll feed the results of the campaign back into the calendar view, too.
Concentri’s monthly calendar view.
Integrated campaign preview.
Event detail with ability to preview associated campaign.
We’ll continue to incorporate new features into Concentri’s calendar. If you have any feature ideas, please let me know in the comment box below.
