December 31, 2008 – 1:34 pm
While it's not officially the end of the first year for the Lunch Pail (that first anniversary comes in May 2009), it is the end of a very eventful year in online marketing, and we're very thankful we were here to chronicle the ever-changing space for you, our loyal and growing readership. Thanks for continued [...]
December 29, 2008 – 11:03 am
It's nearly the end of the year and time for another check in on the world of behavioral targeting. Some of the ongoing debate, as I've outlined in the past, revolves around the idea that companies who develop behavioral targeting technology learn to self-regulate the use of their product with regard to data privacy (both [...]
By Josh Gordon
|
Posted in Internet Governance, behavioral targeting
| Tags: Barack Obama and privacy, behavioral targeting debate, behavioral targeting technology, behavioral targeting update, behavioral tracking technologies, Bush administration, Federal Trade Commission, FTC, network targeting technology, online advertising privacy principles, onsite behavioral targeting, onsite level targeting, Privacy Principles for Industry Self-Regulation, self-regulation |
December 26, 2008 – 12:26 pm
First off, we'd like to say Happy Holidays to everyone out there on the Web. Everyone's getting into the spirit here at Knotice, but there is still plenty of work to be done, and we're plugging away.
This year, we had our holiday party at a local organic market and restaurant called The Mustard Seed Market [...]
December 24, 2008 – 11:40 am
We try very hard at Knotice to understand the inherent complexities of the online marketing space from a bunch of directions. There's the "we’re a software company" perspective, which is just as important as the "online experience" perspective. The two work hand in hand, and, the second comes in many varieties - one of which [...]
By Josh Gordon
|
Posted in Knotice, Online Retail Marketing Tips, online consumer experience
| Tags: amazon.com, bad holiday shopping experiences online, email frequency, free gifts, good holiday shopping experiences online, holiday online shopping experiences, kohls.com, okay holiday shopping experiences online, Omaha Steaks, online consumer experience, online marketing, online ordering process, percent-off promotions, sheplers.com, shipping time reductions, thinkgeek.com |
December 22, 2008 – 11:48 am
With the economy looking a bit uncertain for the next year, many marketers are pursuing new and different channels to capture their audience's attention. Marketers are in hot pursuit of "cheap, easy, and effective" ways to increase conversions… and I feel there is confusion in terminology in the marketing world. After doing some reading, I [...]
By Lesley Matt
|
Posted in 101: Online Marketing, Mobile Marketing, The Online Marketing Space
| Tags: "m-commerce", buy stuff from mobile phone, difference between m-commerce and mobile marketing, m-commerce definition, mcommerce, MMA, mobile devices, Mobile Marketing, mobile marketing 101, Mobile Marketing Association, mobile marketing definition, mobile marketing terminology, Moosejaw, Moosejaw's mobile site, online marketing 101, purchase from mobile phone |
December 19, 2008 – 12:16 pm
We love email testing at Knotice. When it comes to our own campaigns, we like to up the ante - literally. For each test, there is usually a corresponding betting pool going on. Granted, testing provides great marketing insights; but, the drama increases when people start wagering on how smart of marketers they are. The [...]
By Matti Salokangas
|
Posted in Meet The Developers, Online Channel Trends, Software Development, Testing, email marketing
| Tags: 100% increase in conversions, 500% incrase in click to open rate, B2B email marketing, betting pool for email tests, email testing, interactive marketing departments, Knotice, make multivariate testing simple, make optimization simple, make testing simple, untested interactive marketing, untested online marketing assumptions, webinar promotion |
December 17, 2008 – 12:12 pm
Good and bad. Yin and yang. Anakin Skywalker and Darth Vader (sorry for the nerdy reference). There are two sides to everything. Take mobile marketing for example. While a much more rigid set of rules for mobile marketing than for email prevents a lot of mobile spam (the good), it's much more laborious to [...]
By Dutch Hollis
|
Posted in Mobile Marketing, The Online Marketing Space
| Tags: Deutsche Telekom AG, double opt-in, efficient mobile marketing, major mobile carriers, major US mobile carriers, MMA standard, mobile double opt-in, Mobile Marketing, mobile marketing campaigns, mobile single opt-in, nerdy reference, rules for mobile marketing, short code provision, single opt-in, SMS campaigns, standard rate text message marketing, T-Mobile, T-Mobile opt-in, view on mobile |
December 15, 2008 – 11:54 am
The online marketing world is a strange place. It's where two very different fields come together to provide new avenues for marketing opportunities. These two fields are technology and marketing. The people in these fields could not come from more different planets. They even speak two completely different languages. However, as different as they are, [...]
By Christopher Holmok
|
Posted in Buzz Words Demystified, The Online Marketing Space
| Tags: Amazon, blogging, buzz word meanings, craigslist, eBay, enable the user, engaging UI, engaging user interface, marketing buzz words, online marketing world, online memes, peer-production, recommendation engine, rich user interface, social networking, tech buzz words, Tim O'Reilly, user generated content, user generated dynamic data, web 2.0 definition, web 2.0 web two point oh, web experience, web user experience, Wikipedia |
December 12, 2008 – 12:19 pm
After further pondering MediaPost's Email Insider Summit, I believe the overall theme of the conference was relevance in email marketing. How do we best deliver the right message, to the right person at the right time... and how much email is too much?
During one of the sessions we had an opportunity to speak with Moms. [...]
By Amy Chubbuck
|
Posted in Best Practices Insight, The Online Marketing Space, email marketing
| Tags: be more relevant to customers, deliver the right message to the right person at the ri, email marketing, email marketing segmentation, email marketing to moms, email quality over quantity, inbox respect, marketers who fear segmentation, MediaPost's Email Insider Summit, relevance in email marketing, segmentation in email marketing, segmentation results in better ROI |
December 10, 2008 – 4:03 pm
At MediaPost's Email Insider Summit a keynote speaker referenced an old John Wanamaker quote about advertising that has modern marketing application: "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." Replace "advertising" with "email marketing" and the quote is fresh again.
Advertising was born in a simpler time. [...]
By Amy Chubbuck
|
Posted in Best Practices Insight, Online Marketing Tactics, Online Retail Marketing Tips, email marketing
| Tags: 2008 Email Insider Summit, accountable email marketing, Amy Chubbuck Knotice, connecting with customer, deliver relevant content, doing email marketing right, doing email right equation, Email Insider Summit blog, Email Insider Summit info, email list information, interpret email marketing campaign results, John Wanamaker quote, MediaPost Email Insider Summit, no excuses email marketing, using email to connect with customers |
