At MediaPost's Email Insider Summit a keynote speaker referenced an old John Wanamaker quote about advertising that has modern marketing application: "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." Replace "advertising" with "email marketing" and the quote is fresh again.
Advertising was born in a simpler time. [...]
Informative Screencasts
Knotice
Links
- 1to1 Media: Saving Email from Commoditization
- 1to1 Media: The Direct Digital Marketing Mandate
- Case Study: MarketingSherpa – Tea Forté
- DM News: Good Email Doesn’t Have to Be Expensive
- DM News: Making Email Viral
- DM News: Unifying Data Article
- Hotel Interactive: Do More for Less with Direct Digital Marketing
- iMedia Connection: 4 Keys For More Efficient Email
- iMedia Connection: Where Twitter Drops the Marketing Ball
- Mobile Commerce Daily: Crocs
- Mobile Marketer: Duane Reade
- Mobile Marketer: TNA Wrestling
- NextGen Self-Service, Mobile for Hospitality
- QSR Magazine: Understanding the Impact of Direct Digital Marketing
- RSS Ray: Brian
- RSS Ray: Josh
- Wise Marketer – Direct Digital Marketing History
Stuff We Read
