Daily Archives: December 17th, 2008

Mobile Opt-In Seeks Balance

Good and bad. Yin and yang. Anakin Skywalker and Darth Vader (sorry for the nerdy reference). There are two sides to everything. Take mobile marketing for example. While a much more rigid set of rules for mobile marketing than for email prevents a lot of mobile spam (the good), it's much more laborious to get [...]

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