Monthly Archives: December 2008

How To Build a Good Mobile Marketing Campaign

The mobile marketing reality is that most marketers aren't allocating large swaths of their budgets to mobile quite yet. Interactive marketers are very much in a pilot mentality as it pertains to mobile marketing... and, that's perfectly fine. As a development organization, that means designing and deploying mobile marketing features that won't be overkill for [...]

Mobile Recap, Previewing Tuesday's Bonus Post

We have a great mobile post on the way for you soon... in the form of a bonus Tuesday blog entry! See, Christmas can come early! Given the coming post on mobile, from our CTO Bill Landers, I want to highlight a couple of the previous posts we've had here on the Lunch Pail about [...]

Online Retail Trend Breakdown: Cyber Week is Here

Cyber Monday came and went very quickly. A term coined in 2005, Cyber Monday describes the emerging consumer trend of online shopping on the Monday following Thanksgiving. Now Cyber Monday is on the precipice, soon to be swallowed by a week-long retail micro-season: Welcome to Cyber Week. Cyber Monday Reigns Again 2007 and 2008 data [...]

Knotice Meets the Press: Sherpa, DM News

Every so often we take some time in this space to let you, our loyal and growing readership (thanks for a record November, everyone!), know when Knotice is in the news. For starters, Marketing Sherpa just published a case study on how our client, Tea Forte, is using our platform to do some completely unique [...]

Black-Cyber Shopping Weekend

Did you do it? Did you spend ("Black") Friday fighting crowds in parking lots and malls to get the best deals? Did you get to Wal-Mart at an unreasonably early hour to get one of a few outrageously-low priced items? Or, like my daughter's teacher, were you able to declare all your holiday shopping "done" [...]

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