January 30, 2009 – 11:50 am
Note that Casey has added some additional information about this merger and its developments in recent weeks. Read this post, then jump over here to read all of the new developments and answer the remaining questions, like why we’re still seeing Alltel ads in May when the merger was completed in January. Alltel has now [...]
By Casey Barto
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Posted in Mobile Marketing
| Tags: Alltel-Verizon merger, carrier guidelines, Chad commercials, increase rates for text messaging, mobile marketing impact, mobile mergers impact on adoption, mobile price stagnation, standard carrier guidelines, Verizon controls the mobile industry, Verizon in the news, verizon-alltel merger and mobile marketing, what do mobile mergers mean |
January 28, 2009 – 12:20 pm
When we put relative date operations into our software platform, I don't think anyone truly had an appreciation for how powerful they would be. They've been part of the platform for a while now, but it's interesting to see how much steam they've picked up lately with our customers and prospective customers. So, what's a [...]
By Matt Liszewski
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Posted in Knotice, Meet The Developers, Software Development
| Tags: abondonment email with dynamic content, absolute date ranges, better booking engine for hotels, better booking process, better hotel booking, better targeting, booking engine enhancements, easier time-based targeting, hotel's online booking process, online booking for hotels, relative date range suggestions, relative date ranges, relevance, simple segmentation, smarter hotel booking, targeting for hotels, time-based targeting |
January 26, 2009 – 12:13 pm
Marketing language - especially in technology product marketing - can be very obtuse. At Knotice, we do our best to avoid clichés and product descriptions devoid of meaning by making authenticity the primary principle that governs our marketing and product definitions. In an effort to authentically sum up Knotice in a simple way, we use [...]
By Bryce Marshall
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Posted in Direct Digital Marketing, Mobile Marketing, Online Marketing Tactics, The Online Marketing Space, behavioral targeting, email marketing
| Tags: Knotice, email, addressable marketing, addressable online marketing, Direct Digital Marketing, sum up Knotice, process automation, increased relevance, improved performance, define direct digital marketing, direct marketing, addressable channels of digital marketing, digital address, what is a digital address?, SMS message, web content, direct digital marketing campaign, ongoing digital dialogue, addressable online communications, advantages of digital marketing, technology product marketing |
January 23, 2009 – 12:12 pm
In my last post I touched briefly on MySpace v. Facebook in general. Today, I am going to focus on when and how to use Facebook as a marketing platform. So, here's the story. You have a product, service, or place of business and you need to get the word out. Your marketing budget: $0. [...]
By Christopher Holmok
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Posted in Online Marketing Tactics, social networks
| Tags: built in viral marketing, Facebook as a marketing platform, facebook marketing, facebook marketing campaign, Facebook marketing on a budget, how to use facebook for marketing, how-to facebook marketing campaign, myspace versus facebook, online marketing with facebook, when to use facebook for online marketing |
January 21, 2009 – 11:51 am
We've talked before about convergence and what that might mean for the mobile web. It's easy to look into one's crystal ball and declare SMS a flash in the pan, dead or dying at the hands of the iPhone and other handheld devices with robust web and email capabilities. Why would I consider sending text [...]
By Dutch Hollis
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Posted in Mobile Marketing, Online Channel Trends, The Online Marketing Space
| Tags: Convergence, handheld devices with robust web and email, how to use SMS, MobileMarketer, smart phone features, smart phones, smart phones users don't use features, SMS matters, SMS text messages, technology outpacing consumer adoption, text messages, when to use SMS, why SMS is viable, why use SMS |
January 19, 2009 – 12:27 pm
In these days of perpetual political campaigning (how cynical!) it’s only appropriate to follow up on our other posts about President-Elect Barack Obama’s use of the Internet (linked below) during his campaign with a post about his continued use of Internet technology during his lengthy transition. It’s one thing to use technology to advance your [...]
By Josh Gordon
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Posted in Internet Governance, Online Channel Trends, The Online Marketing Space
| Tags: Barack Obama, Barack Obama + Internet, Obama and new media tools, Obama uses the Internet, Obama's 2012 campaign, Obama's Citizen's Briefing Book, Obama's direct digital marketing, Obama's iPhone app, Obama's transition team, Obama's use of technology, online technology for governance, President encourages technological development, President-Elect Barack Obama, Salesforce CRM Ideas |
January 16, 2009 – 12:05 pm
Yesterday, I had the pleasure of attending a Behavioral Targeting Standards Consortium (BTSC for short) talk from Emily Riley, a senior analyst from Jupiter Research (which has now, as of January 1, been officially absorbed by Forrester Research). While Knotice isn't exclusively a targeting company (shameless self-promotion… find out about our software here), we have [...]
By Josh Gordon
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Posted in Internet Governance, The Online Marketing Space, behavioral targeting
| Tags: behavioral targetin industry, behavioral targeting, behavioral targeting definition, Behavioral Targeting Standards Consortium, BTSC, consumer privacy groups, contextual targeting, define behavioral targeting, demographic targeting, Emily Riley, Forrester Research, geographic targeting, Jupiter Research, Knotice, network behavioral targeting, network versus onsite targeting, onsite behavioral targeting, types of behavioral targeting, what are the types of behavioral targeting |
January 14, 2009 – 12:18 pm
Coke or Pepsi? Xbox or PlayStation? ABC, CBS, FOX or NBC? Ford, GM or Chrysler? Product rivalries are huge. They drive product development and marketing plans. Let's face it, competition keeps a market healthy. So let's look at the two big social network players on the web today: MySpace and Facebook. They have normal rivalry [...]
By Christopher Holmok
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Posted in Online Channel Trends, The Online Marketing Space, social networks
| Tags: how should marketers use social networks, how to do social, myspace v facebook, myspace versus facebook, product rivalries, social marketing, social marketing and online marketing, social networks for marketing, when to use facebook, when to use myspace, where does social fit in, why is facebook better than myspace, why is myspace better than facebook |
January 13, 2009 – 1:18 pm
Connecting the consumer's email experience with their experience on the website should be a no-brainer. But, the reality is that when prepping a campaign the email marketing department does their thing, and the website department does their thing. Sometimes the message is coordinated, and sometimes its not - and it's usually never done in real [...]
By Josh Gordon
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Posted in Online Marketing Tactics, Online Retail Marketing Tips, email marketing
| Tags: coordinate email marketing with website, coordinating email and website, departmental inertia, dynamically insert relevant content on a website, email activity data, email marketing department, inconsistent consumer experience, Knotice case study, Knotice case study screencast, Knotice proof point, marketing department inertia, MarketingSherpa screencast, message-channel tactics, online message-channel tactics, poor online relevance, screencast, seamless consumer experience, website department |
January 12, 2009 – 12:06 pm
Hi all, happy Monday. We have a great post coming a little later (on Tuesday) about bringing over that old, traditional Marketing 101 principle of reinforcing the message to multi-channel online marketing. While this might seem like a bland topic to some, it's fact that very few companies are doing this online (specifically between their [...]
