We at the Lunch Pail feel certain our readers know we have no explicit political leaning (we would have reviewed McCain’s iPhone app… if he had one). But, an interesting item of note is that Obama’s transition and governance teams are seemingly holding true to their ambition of circumventing the supposed traditional media filter when possible. If you haven’t heard of it, the Citizen’s Briefing Book is a way for regular folks to submit their issues and ideas to a community. The claim is that the most popular ideas (as rated by the community) will be gathered into a “book” called the Citizen’s Briefing Book, and those ideas will be placed on the President’s desk. It even includes feedback from those politicians directly responsible for a particular issue via YouTube video commentary.
So, what kind of technology is used for this book? It’s Salesforce.com’s CRM Ideas product. However, while the idea is fresh and the technology is good, those same two criteria were true of the mobile campaign during the primary when Obama announced his Vice Presidential running mate Joe Biden. Let’s hope execution on the Citizen’s Briefing Book is better when all is said and done.
With the Inauguration taking place tomorrow, don’t forget to read up on our other posts about the influence of online on Obama’s victory, and how Obama could use a good online retention marketing strategy.
Bottom line, at this point, it appears this President will encourage technological development by showcasing its use and leveraging it as a means of directly communicating with people… even if he’s not currently campaigning (unless, of course, you count 2012).