For example, let’s say I’m a hotel chain. On my website, I have a booking process where people can create a reservation. If someone is arriving on a Monday or departing on a Friday, I want to try and up-sell them a weekend package so they stay a few more nights.
To do this, all I have to do is create a segment with a couple of conditions, then combine them with an OR statement as follows:
After I build this simple segment, I would enable it as a display rule so it can be applied to ‘live zone” content within the hotel’s online booking process. If the visitor drops off, I could also send an abandonment email with dynamic content that uses this same display rule as well.
What’s also great about relative date operations is that they are really easy to add in our platform. If we don’t have the exact one a customer needs, we usually have it in there by the next release. If you have an idea for a new one, let me know using the comments box below.