Comments on: What the Verizon-Alltel Merger Means For Mobile

By: AT&T and T-Mobile: What it Means for Marketers « The Lunch Pail

AT&T and T-Mobile: What it Means for Marketers « The Lunch Pail — Fri, 25 Mar 2011 15:57:33 +0000

[...] as with the Verizon-Alltel merger, it could mean one less wireless carrier whose guidelines need to be considered before launching a [...]

By: The Verizon-Alltel Merger: Customer News « The Lunch Pail

The Verizon-Alltel Merger: Customer News « The Lunch Pail — Fri, 16 Oct 2009 17:15:05 +0000

[...] into what Alltel customers can expect as the year draws to a close. For months after the merger was announced, confused Alltel customers have had questions: “When will I become a Verizon customer?” “What [...]

By: 3 Keys To Implementing Advanced Mobile Tactics | Direct Digital Marketing Blog | Online Marketing Connect

Tue, 22 Sep 2009 18:03:15 +0000

[...] carriers keeps the industry on their collective toes, whether they are announcing a merger (see Verizon-Alltel), new rates, or enhanced guidelines. All of that news is interesting, but very little of the [...]

By: More Insight into the Mobile User, Mobile Mergers « The Lunch Pail

More Insight into the Mobile User, Mobile Mergers « The Lunch Pail — Wed, 09 Sep 2009 16:37:26 +0000

[...] too. For example, the Verizon Wireless-Alltel “merger” – which you can read more detail about here and here – will consolidate most of the nation’s wireless subscribers on four provider [...]

By: Darlene Womick

Darlene Womick — Thu, 02 Jul 2009 01:56:16 +0000

As a alltel/verizon customer I am very angry. I have three accounts with alltel but only one is going to be switched to verizon. I have made calls to both companys trying to get all three accounts with one company. Needless to say I got nowhere its not there problem they say. I say there is a law suite in the making.

By: New Verizon-Alltel Merger Developments « The Lunch Pail

New Verizon-Alltel Merger Developments « The Lunch Pail — Fri, 22 May 2009 15:54:58 +0000

[...] Verizon-Alltel Merger Developments A lot has happened since the completion of the Verizon-Alltel merger in January. With Alltel out of the picture, things have begun to heat up between Verizon and AT&T, and [...]

By: Ted S

Ted S — Fri, 30 Jan 2009 18:48:53 +0000

Talk about an interesting customer experience! While it doesn’t surprise me in the least to see Alltel getting picked up it’s going to be very interesting to see how the Alltel customer base responds to the Verizon mantra. Alltel’s marketing and business method has been so centered around NOT being Verizon/ Sprint/ At&t that it would seem very possible customers could rebel if Verizon tries to force their systems onto the customer base.

The example of text messaging fees is exactly the kind of thing which is not going to go over well with a customer who bought a plan to be free from fees and rate hikes.

On the other hand the merger may help consumers if Verizon (and then the other networks) are forced to address the style and pricing expectations of the new customer base.

I imagine if Verizon does do anything to impact the existing Alltel customers we’ll see a whole lot of tweets/facebook comments going off at them.