2009 February « The Lunch Pail

Monthly Archives: February 2009

Obama’s Retention Marketing Dilemma – Update

February 27, 2009 – 12:02 pm

Shortly after President Obama's election victory I wrote about his upcoming retention marketing dilemma. It's a similar dilemma that many of us in marketing face daily - once the hard fought battle for customer (or voter) acquisition is completed, there is the equally daunting task of retaining that customer. Retention is a thankless, difficult task. [...]

By Bryce Marshall | Posted in The Online Marketing Space | Tags: Battle for the Blackberry, is Obama still campaigning?, is Obama still marketing?, Obama acquisition marketing, Obama Blackberry, Obama embraces technology, Obama marketing, Obama marketing strategy, Obama multi-channel outreach, Obama retention marketing, Obama the President, Obama Twitter, Obama web videos, Obama's retention marketing dilemma, President Barack Obama, rentention marekting, Why doesn't Obama Twitter anymore? | Leave a Comment

Why Paid Search Isn’t Direct Digital Marketing

February 25, 2009 – 3:58 pm

A few weeks ago Bryce posted an excellent definition of Direct Digital Marketing. Since digital marketing covers a wide swath of online marketing practices (everything from email marketing to bid management, for example), it's important to occasionally take time to highlight various aspects of digital marketing that are sometimes confused with Direct Digital Marketing. One [...]

By Josh Gordon | Posted in Direct Digital Marketing, The Online Marketing Space | Tags: addressable marekting, Direct Digital Marketing, paid search isn't direct, pay-per-click, pay-per-click is direct, why paid search isn't direct, why PPC is not direct | Leave a Comment

Software Development for the Digital Marketer

February 23, 2009 – 12:56 pm

Software development. It may seem like magic, but really, it's not. The whole process can sometimes appear to be tossing a cave full strange folks a pile of feature requests. Then they they spend hours, days, weeks, or even years attempting to fulfill your wishes - only to fall short, meet, or exceed your expectations. [...]

By Christopher Holmok | Posted in Software Development, The Online Marketing Space | Tags: Agile Manifesto, Agile Manifesto explained, Agile Manifesto summary, Agile software development, commodity coders, Extreme Programming, SaaS, Scrum, software as a service, Software Development, software development explained for a marketer, software development for the digital marketer, software development for the online marketer, software development philosophies, software development process models, software process, waterfall model | Comments (3)

Who Shops At The Digital Mall?

February 20, 2009 – 11:43 am

Who exactly is shopping online? Currently, the Millennial generation easily dominates the world of Internet users. But, what are they spending all of their online time doing? Recently, it was brought to my attention that Millennial may not be the generation of online shoppers that marketers may think that they are. So, I did some [...]

By Lesley Matt | Posted in 101: Online Marketing, Millennial Marketing - Online | Tags: digital mall, digital marketer, do millennials shop online, Facebook, generation x online shopping habits, how to millennials shop online, Hulu, most active generation online, online shopping audience definition, online shopping demographics, online social networking, Pew Research, relevance determines conversion rate, social media sites, stay digitally relevant, targeting online, who shops online, who shops online the most, why does generation x shop online more than anyone else | Comments (3)

Email Marketing Industry Trends

February 18, 2009 – 12:24 pm

It would not be right or fair for this post to simply recap Forrester Research's new report, Your Email Marketing Road Map for 2009 (registration required), released today. The author, Julie Katz, covers a lot of ground in it, provides quantitative support for her findings, and provides a top 10 list (who doesn’t love a [...]

By Josh Gordon | Posted in Direct Digital Marketing, email marketing, The Online Marketing Space | Tags: better ROI with relevance, better segmentation increases relevance, data management and email, email marketing and data, email marketing industry trends, email marketing professionals, email marketing trends, ESP review, Forrester Research, innovations in email marketing, Julie Katz, Knotice interviewed in Forrester report, new email marketing trends, proof that relevance works, proving relevance, Your Email Marketing Roadmap for 2009 | Comments (2)

Role Playing With Email Marketing

February 16, 2009 – 11:57 am

You're an educated digital marketer. You've done all the research and read all the insights. But, do you always pay attention or remember what it's like to be the consumer on the receiving end of an email? How many emails do you receive from companies on a given day? How many do you open? How [...]

By Amy Chubbuck | Posted in Best Practices Insight, Direct Digital Marketing, online consumer experience, Online Retail Marketing Tips | Tags: alternative to batch and blast, avoid email list fatigue, batch and blast email strategy, best email strategy, customer insight, email marketing role playing, email opens, personal perspective on email applies to professional, profit-making email strategy, what's wrong with batch and blast email strategy | Comments (1)

Realization of Relevance

February 13, 2009 – 12:11 pm

This week I discussed the human and organizational barriers to relevance as a digital marketing strategy, the necessary categorical shift in approach and thought-culture, and who needs to hurdle those barriers. I also commented on the potential return - in revenue and brand equity - for implementing relevance as a central component of your digital [...]

By Bryce Marshall | Posted in Direct Digital Marketing, Relevance Week, The Online Marketing Space | Tags: how to get relevant online marketing, how to shop for online marketing technology, relevance in online marketing, relevant marketing toolkit, what online marketing needs | Comments (3)

The Return On Relevance (ROR)

February 11, 2009 – 12:10 pm

On Monday I talked about the barriers to relevance - those human and organizational tendencies that get in the way of an operational shift that embraces a strategy of relevance over broadcasting in consumer communications. What I pre-supposed is that relevance is worthwhile. I.e., that it's profitable. And, that it's more profitable than a broadcast [...]

By Bryce Marshall | Posted in Direct Digital Marketing, Relevance Week, The Online Marketing Space | Tags: 2006 Jupiter report The ROI of Relevance" ROI of Relevance, audience-centricity, David Kinard, David Kinard blog, Direct Digital Marketing, get a return on investment in relevance, getting a return on relevance, Jupiter Research, Knotice, Marketability, pertinence, relevance and pertinence, relevance and the importance of data, relevance in email, relevance is profitable, relevance is worthwhile, relevance on websites, relevance strategy, relevant communications makes more money, relevant email campaign, relevant mobile campaign | Comments (3)

The Reality of Relevance – 5 Barriers to Adoption

February 9, 2009 – 12:16 pm

Today I am kicking off a 3-part series focused on the concept of relevance in online marketing. Today: The Reality of Relevance – 5 Barriers to Adoption Wednesday: The Return on Relevance Friday: The Realization of Relevance In this installment I’ll focus on the reality of relevance, as currently in the day-to-day operations of an [...]

By Bryce Marshall | Posted in Direct Digital Marketing, Relevance Week, The Online Marketing Space | Tags: 5 barriers to adoption, application of relevance, barriers to adopting relevance, barriers to relevance, barriers to relevance human and technological, business-as-usual mentality, define: relevance, good online marketing roles, Groundswell, how to hurdle barriers, implementing relevance, marketing roles, relevance as an online marketing concept, relevance definition, relevance in online marketing, relevance is positive force in online consumer communication, relevance is simple, relevance technologies, relevant technology, success of a project is its own reward, technology for relevance, The Entrepreneur/Visionary, The Evangelist, The Manager, The Motivator, the reality of relevance, the reality of relevance in online marketing departments and agencies, why don't more marketers use relevance | Comments (5)

Buzz Words Demystified! Episode 3: RIA

February 6, 2009 – 11:50 am

In previous buzz word posts I covered how Web 2.0 and AJAX are making the Web a more interactive and engaging experience. But, to be honest, plain-old HTML and JavaScript do have some limitations. Web browsers don't comply with standards so it's difficult to make a website look the same in every browser. Also, these [...]

By Christopher Holmok | Posted in Buzz Words Demystified | Tags: AJAX, Beatport, Buzz Words Demystified, Direct Digital Marketing, Flash, Hulu, Java, JavaFX, Macromedia, Microsoft, MySpace Music, RIA, RIA removes online marketing hurdles, Rich Internet Application, Silverlight, Sun Microsystems, Web 2.0, YouTube | Leave a Comment

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