Comments on: Realization of Relevance

By: Big Spenders Like Relevant Digital Content « The Lunch Pail

Big Spenders Like Relevant Digital Content « The Lunch Pail — Wed, 06 May 2009 15:54:28 +0000

[...] various aspects of a relevant digital marketing strategy. Bryce has posted at length about how to overcome various barriers to relevance within the internal marketing structure of an organization while also demonstrating the ROI [...]

By: Knotice Updates and A New Lunch Pailer « The Lunch Pail

Knotice Updates and A New Lunch Pailer « The Lunch Pail — Fri, 06 Mar 2009 17:07:46 +0000

[...] to adopting relevance into online marketing programs, the ROI possible with relevance, and how to bring relevance into your marketing organization. He also recently posted a real world road map for finding and implementing the right email [...]

By: Email Marketing Industry Trends « The Lunch Pail

Email Marketing Industry Trends « The Lunch Pail — Wed, 18 Feb 2009 17:24:48 +0000

[...] Email marketing is innovating, as Julie rightly delineates in her latest report. Properly managing all of the data at your disposal is the primary driving force behind that. Better segmentation creates better relevance – which in turn creates better ROI. [...]