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	<title>Comments on: Email Marketing Industry Trends</title>
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		<title>By: Josh Gordon</title>
		<link>http://lunchpail.knotice.com/2009/02/18/email-marketing-industry-trends/#comment-1408</link>
		<dc:creator><![CDATA[Josh Gordon]]></dc:creator>
		<pubDate>Mon, 03 May 2010 12:44:14 +0000</pubDate>
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		<description><![CDATA[Hi John, thanks for the comment. I agree that email has been commoditized to the point where bells and whistles from 3 years ago are standard and mandatory for marketers, and that&#039;s okay. New differentiation points are emerging, like ESPs with best of breed mobile marketing capabilities and the ability to capture behavioral data native to the platform. These are more nuanced, but no less important as some companies are continuing to drive the conversation forward in email.&lt;br&gt;
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		<content:encoded><![CDATA[<p>Hi John, thanks for the comment. I agree that email has been commoditized to the point where bells and whistles from 3 years ago are standard and mandatory for marketers, and that&#8217;s okay. New differentiation points are emerging, like ESPs with best of breed mobile marketing capabilities and the ability to capture behavioral data native to the platform. These are more nuanced, but no less important as some companies are continuing to drive the conversation forward in email.</p>
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		<title>By: John</title>
		<link>http://lunchpail.knotice.com/2009/02/18/email-marketing-industry-trends/#comment-1404</link>
		<dc:creator><![CDATA[John]]></dc:creator>
		<pubDate>Sun, 02 May 2010 13:53:51 +0000</pubDate>
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		<description><![CDATA[Hi Josh, email marketing is one of those topics that seems to go under the radar these days and although email is most widely known; at the same time its also underutilized by a lot of online marketers including offline local business, so thanks for sharing...]]></description>
		<content:encoded><![CDATA[<p>Hi Josh, email marketing is one of those topics that seems to go under the radar these days and although email is most widely known; at the same time its also underutilized by a lot of online marketers including offline local business, so thanks for sharing&#8230;</p>
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