2009 March « The Lunch Pail

Monthly Archives: March 2009

Knotice Updates and A New Lunch Pailer

March 6, 2009 – 12:06 pm

Greetings loyal Lunch Pail readers! It's been a little while since we've had a general blog update. We had a record month in January, and were barely off that record in the short month of February. It seems that there is urgency about getting better at direct digital marketing, as marketers are seeking out processes [...]

By Josh Gordon | Posted in Knotice | Tags: Bryce Marshall, Direct Digital Marketing, email marketing road map, Knotice software, Knotice solutions, Knotice updates, practical Email Marketing Road Map, Relevance Week, Wise Marketer | Leave a Comment

A Real World Road Map For Email Success, Part 2

March 4, 2009 – 12:08 pm

As promised on Monday, here’s part 2 on road mapping for email success! The focus of this post is more on how to adopt a step-by-step approach. Step 1: Establish the Ground Rules If you’re just starting in email, what is the goal for your fledgling program? If you’re looking to improve an existing program, [...]

By Bryce Marshall | Posted in Uncategorized | Tags: 5 step improvement for email marketing, 5 steps to better email marketing, creating an email marketing plan, define barriers to good email marketing, email and landing page design, email campaign frequency, email marketing strategy, email marketing where to start, establishing email marketing ground rules, identify where to improve email marketing, improve email marketing, Knotice, lunch pail, real world email success, road map for email marketing success, road map for email success | Comments (1)

A Real World Road Map For Email Success, Part 1

March 2, 2009 – 12:15 pm

Forrester Research recently released "Your Email Marketing Road Map For 2009," which promises to be the first report in a series titled "How To Improve Email In 2009." I love reading Forrester's new reports because they offer a view on the industry that is otherwise tough to see, providing insights from both the customer and [...]

By Bryce Marshall | Posted in Best Practices Insight, Direct Digital Marketing, email marketing | Tags: email marketing road map, Email Marketing Road Map For 2009, email road map, Forrester Research, How To Improve Email in 2009, Julie Katz, marketers ignore innovation, practical Email Marketing Road Map, practical ESP Road Map, real marketing operations, real-world approach to email, road map for email success, road map misleading, technology companies don't understand marketing organizations, technology for a real marketing operation | Leave a Comment

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