2009 April « The Lunch Pail

Monthly Archives: April 2009

Twitter and Takeaways from the Marketing Forum

April 29, 2009 – 12:05 pm

I have a number of general thoughts and impressions from Forrester Research's Marketing Forum this year. First of all, it was sparsely populated. Any regular attendee or solution provider on the trade show circuit knows what an energy filled show feels like… and this was not one of them. Obviously, the lack of travel budgets [...]

By Josh Gordon | Posted in Uncategorized | Tags: 60% of twitter users fail to return in the next month, barrires to relevance, brand researchers, Facebook, Forrester Research Marketing Forum 2009, how relevance changes the creative, Knotice Twitter, relevance rules, relevance still rules digital marketing, Shar VanBoskirk, shop.org annual summit, trade show numbers down, Tropicana, tweetdeck, Tweets, Twitter, twitter attrition, twitter quitter, Twitter stamina | Comments (3)

What's Included in the Online Marketing Suite?

April 27, 2009 – 12:05 pm

I always enjoy attending trade shows, and Forrester's 2009 Marketing Forum was no exception. From a strategic standpoint it's interesting for me to see how other competitive companies are positioning their solutions, it's nice to have the chance to chat with a few research analysts I respect, and I always enjoy a good conversation. Here [...]

By Josh Gordon | Posted in Direct Digital Marketing, Online Marketing Database, The Online Marketing Space, behavioral targeting | Tags: competitve strategy, digital message relevance, Direct Digital Marketing, direct marketing professionals, Forrester Marketing Forum 2009, Forrester research analysts, is it possible to achieve the online marketing suite?, John Lovett, Jupiter, Knotice's technology, lunch pail, onsite message relevance, onsite testing, Optimization, optimization ecosystem, respected Forrester analysts, testing and optimization, The Online Marketing Suite, what is in the online marketing suite? What makes up the online marketing suite? | Leave a Comment

Relevance Plays A Big Role in Future Marketing

April 24, 2009 – 8:45 am

Of all of the speakers/panel discussion at Forrester Research's 09 Marketing Forum, the panel entitled, "The Future of Media." It was led by David Card, formerly a principal analyst with Jupiter (now with Forrester), and the rest of the panel included Greg Clayman, the EVP of Digital Distribution and Business Development for MTV Networks, Annis [...]

By Josh Gordon | Posted in Best Practices Insight, Direct Digital Marketing, The Online Marketing Space, behavioral targeting | Tags: Annis Lyles Coca-Cola, behavioral targeting debate, buy tech in bad economy, cable company consortium, David Card Forrester, David Verklin Canoe Ventures, Direct Digital Marketing, direct marketing privacy standards, embrace technology as it evolves, forecast new media opportunties, Forrester Research Marketing Forum 2009, future of media, Greg Clayman MTV Networks, invest despite economy, relevance in marketing communications, relevant targeted measurable TV ads, relevant TV ads, what is the future of marketing communications?, what is the future of media? | Leave a Comment

Purchasing Technology In A Risky Climate

April 23, 2009 – 2:50 pm

I'll just clear something up right away - this is a self-serving post because it discusses something I think everyone should do… purchase great marketing technology. Vice President and Senior Research Analyst at Forrester Research, Shar VanBoskirk, took time in her keynote address this morning to help those listening understand their own risk factors - [...]

By Josh Gordon | Posted in Best Practices Insight | Tags: Forrester Research, Forrester Research Marketing Forum 09, how to purchase marketing technology, improve marekting results, purchasing technology innovation, qualify sustainable level of risk, risk in technology innovation, senior research analyst, Shar VanBoskirk, strategy for adding marketing technology, technology buyer | Leave a Comment

Marketers: Innovate Now Despite Risk

April 23, 2009 – 10:27 am

The title of this post is the theme that VP and Senior Forrester Research Analyst Shar VanBoskirk struck upon her opening keynote at the 2009 Forrester Research Marketing Forum. Inherently, that is a risky posture to take when so many budgets are getting clamped down. Innovation requires investment - and time - and many cannot [...]

By Josh Gordon | Posted in Best Practices Insight, The Online Marketing Space | Tags: digital marketing forecast through 2014, does bad economy really impact business?, Forrester Research Marketing Forum, innovate despite risk, is bad economy only a perception?, purchase technology despite risk, risk is only a perception, Shar VanBiskirk, strong case for onsite targeting | Leave a Comment

Forrester Marketing Forum - Kicking It Off

April 23, 2009 – 10:19 am

Two things became clear from Christine Spivey-Overby’s opening comments to the 2009 Forrester Marketing Forum. One, “It’s harder than ever for you to get out to conferences,” she said, addressing the crowd. This is a backhanded comment on the current economic conditions, and a theme she continued with throughout her brief opening talk. Two, she [...]

By Josh Gordon | Posted in Best Practices Insight, The Online Marketing Space | Tags: blog from Forrester Marketing Forum, Christine Spivey-Overby, Disney Yachy & Beach Club Resort, Forrester Marketing Forum 2009, how to take risks in bad economy, marketing in hard economic times, Mickey Mouse, Walt Disney, Walt Disney marketing, why Disney marketing succeeded | Leave a Comment

Preview: Forrester's 2009 Marketing Forum

April 22, 2009 – 12:00 pm

This year's Marketing Forum from Forrester Research has a timely topic - the economy. Specifically, how to use the economic downturn to your advantage as a marketer. Generally, I really like this theme because as lousy as the economic news is sometimes, it truly is an opportunity to create some great marketing initiatives and learn [...]

By Josh Gordon | Posted in Knotice, Online Channel Trends, Online Marketing Tactics, online consumer experience | Tags: forrester 2009 marketing forum, marketing concepts, effective marketing strategies in a down economy, preview forrester 2009 marketing forum, forrester 2009 marketing forum sessions, key takeaways form the 2009 forrester marketing forum, 2009 forrester marketing forum recap, marketing "engagement", marketing and the economy, knotice's forrester marketing forum recaps | Comments (1)

The State of Mobile Couponing Is…

April 20, 2009 – 11:54 am

Recently, a couple of stories popped up in the media concerning the long-awaited emergence of mobile couponing solutions that allow consumers to search newspapers and circulars for savings - as we are accustomed to doing - then use our mobile devices to "clip" those coupons virtually (no real scissors involved) and redeem in-store with a [...]

By Bryce Marshall | Posted in Mobile Marketing, Online Channel Trends | Tags: 2-D barcode technology, Ad Age, clip coupons virtually, coupon redemption, coupon response rates, marketing shangri-la, mobile bar code solutions, mobile couponing, mobile coupons, mobile friendly web page, short code coupons, state of mobile couponing, stored bar code, texting a shortcode, thumb warriors, what's new in mobile coupons | Comments (1)

Knotice, Hospitality, and Forrester's Marketing Forum

April 17, 2009 – 12:08 pm

It's been awhile since I've given an update on Knotice and our humble blog. First, thanks to all the folks who are new subscribers, who follow us on Twitter, and who stop by for the insight. Our page views continue to go up, and we all appreciate it. Hopefully April stays on track to be [...]

By Josh Gordon | Posted in Knotice, The Online Marketing Space | Tags: Beth Kormanik, brian deagan, Concentri, digital marketing industry trends, Direct Digital Marketing, good e-commerce news, improve customer experience, integrating multiple digital channels, Knotice, Knotice Buyer Interactive, Knotice Forrester Marketing Forum, Knotice hospitality solution, Knotice hotel solution, lunch pail, online marketing industry trends, online marketing trends, personalized URLs increase response rates, Pete Clark, Shoulder Stay program, SMS is better than mobile web, UpShot Institute, Wise Marketer Knotice | Leave a Comment

Spam Is In The Eye of the Beholder(s)

April 15, 2009 – 12:17 pm

I came across an article the other day in the New York Times Bits, reporting that global spam traffic has crept back up to about 94% of all email volume, after a steep decline last year attributed to the shut-down of a rogue ISP.
94% of all email volume equates to a large body of illicit [...]

By Bryce Marshall | Posted in Best Practices Insight, email marketing | Tags: authentication protocols, CAN-SPAM, email accreditation, email certification, FTC, global spam traffic, How Spammers Behave, illicit email, inbox battle, inbox loyalty, inbox-cluttering spam, ISPs, legitimate email, New York Times Bits, opt-in practices, permission email marketers, rogue ISP, sender reputation, spam perspective, spam rules, spammer, what is spam, who decides what is spam and what isn't, who makes spam | Leave a Comment