If a company has a social media marketing agenda that extends beyond the borders of the United States, it's good to know that their are more than just two players in the social networking game.There are a many social networking sites out there besides Facebook and MySpace. Orkut, the social networking site run by Google, has 67 million users and beats Facebook and MySpace in Brazil and India. There are more than a few social networks that rival the populations of small countries. Social networking sites Bebo and Xanga have 40 Million users each. To help put that in perspective, Canada has a population 34 million. Hi-5 and Friendster have around 90 million users each. Combined, that is more than the population of Japan.
So yes, MySpace and Facebook are the biggest players out there. But, they are not the only players. In the international marketplace, not everyone watches the same movies and television shows. They don’t stay in touch or up-to-date with the same social networks, either.
If you want to find out more information about all the available social networks – with notes on international and demographic focus – check out this article on Wikipedia.
