2009 April « The Lunch Pail

Monthly Archives: April 2009

The Online Retail Sky Isn't Falling

April 13, 2009 – 12:07 pm

It was a good March 2009 for online retail. A few months into a recession of unknown length, that is excellent news. While this isn’t usually one of the key economic indicators those recovery prognosticators, it’s certainly good news for businesses and consumers alike. According to a report from MediaPost last week, there was a [...]

By Josh Gordon | Posted in Online Retail Marketing Tips | Tags: consumer confidence stabilizing, economic recovery, growth despite economy, health and beauty online retail sector, jewelry online retail sector, March 2009 online retail numbers, online retail sky falling, online retail sky is not falling, online retailers must continue to seek new technology, shopping cart conversion rate increase, status of online retail, strategy for growing online retail | Leave a Comment

Evolution - The Online Trade Show

April 10, 2009 – 11:49 am

So you want to attend a trade show or conference. Get out the calculator - the expenses are more than likely going to add up quickly. There are air and travel costs for starters, and you'll be faced with shipping costs, a bill for marketing materials, and countless other expenses if you're an exhibitor. It's [...]

By Casey Barto Newman | Posted in Knotice, The Online Marketing Space | Tags: Brian Deagan presentation, Direct Digital Marketing, Knotice CEO Brian Deagan, Marketing SuperPlatform conference, Marketing SuperPlatforms, Marketing SuperPlatforms keynote address, online trade shows, save on trade show costs, Twiku, Twikus, Twitku, Twitkus, UpShot Institute, virtual trade show | Leave a Comment

Building Effective Technical Project Timelines

April 8, 2009 – 12:02 pm

I prefer to be the one to propose timelines which I base on the project requirements and technical specifications in addition to proper programming and time estimates for creative. But, like I've discussed previously, marketing-driven technical projects usually have a rigid deadline and are very constrained on time. So, we do our best here to [...]

By Scott Cooper | Posted in Technical Project Management | Tags: building good technical project management timelines, building timelines, Knotice, marketing projects, marketing technical project, marketing-driven technical projects, scoping a technical project, Technical Project Management | Leave a Comment

Social Marketing Strategy Outside the U.S.

April 6, 2009 – 12:12 pm

If a company has a social media marketing agenda that extends beyond the borders of the United States, it's good to know that their are more than just two players in the social networking game. Facebook is the largest social network in the world with 175 million active users worldwide. But, did you know that [...]

By Christopher Holmok | Posted in Online Marketing Tactics, social networks | Tags: Bebo, Friendster, Hi-5, how big is facebook?, how big is MySpace?, international social networks, Orkut, qzone, social network size versus country size, social networking outsite the US, what is the largest social network, Xanga | Leave a Comment

Is Behavioral Targeting Gaining Public Acceptance?

April 3, 2009 – 10:00 am

A recent article, published by the WebProNews, announced the results of a recent Truste survey of online consumers and their general feelings toward behavioral targeting technologies. The article’s author points out that general acceptance is increasing among consumers. But, the article (and the survey) fails to differentiate between types of behavioral targeting. This is significant, [...]

By Josh Gordon | Posted in behavioral targeting | Tags: behavioral targeting, behavioral targeting gaining public acceptance, enhancing consumer experience, importance of relevance, properly managing your customers expectations, providing consumers with relevant content, providing targeted content to customers, timing of relevance, webpronews, what to keep in mind when providing targeted content to customers | Leave a Comment

Mobile Web is Great, But SMS is Still Better

April 1, 2009 – 11:59 am

SMS gets very little buzz. SMS has a very low "Q" rating. But, SMS has street cred. It's still the most effective way to engage and interact with consumers on their mobile phones. It's true that recent studies confirm adoption of the mobile Web continues to grow at a steady pace. Recent research reports that: [...]

By Bryce Marshall | Posted in Mobile Marketing | Tags: adoption of mobile web, american idol, calls to action on mobile web, calls to action via SMS, consumers adopting mobile web, dancing with the stars, mobile calls to action, mobile web, mobile web is not user friendly, short code, short code versus mobile web, should marketers use SMS or mobile web when creating and deploying campaigns?, SMS messages, SMS versus mobile web, when adoption of mobile web is slow | Leave a Comment

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