Monthly Archives: May 2009

Evaluating Mobile Calls-To-Action, Part 3

May 29, 2009 – 12:39 pm

On Monday I introduced this week's topic, calls-to-action in mobile marketing. On Wednesday I analyzed the pros and cons of the two primary mobile calls-to-action. Today, let’s take an in-depth look at “QR” or 2D codes, and how the potential for success is very high. Call-to-Action #3: Using a “QR” or 2D code Caution – […]

By Bryce Marshall | Posted in Direct Digital Marketing, Mobile Marketing | Tags: , , , , , , , , , | Comments (3)

Evaluating Mobile Calls-To-Action, Part 2

May 27, 2009 – 10:56 am

On Monday I introduced this week's topic, calls-to-action in mobile marketing. I mentioned three specific enticements that I would provide a pro/con analysis of. Without further ado, here are the first two. Call-to-Action #1: Entering a URL into a mobile browser Simply, this means inviting a shopper to open their smartphone's browser, call up the […]

By Bryce Marshall | Posted in Direct Digital Marketing, Mobile Marketing | Tags: , , , , , , , , , , | Comments (2)

Evaluating Mobile Calls-To-Action, Part 1

May 25, 2009 – 12:34 pm

The promise of mobile marketing has always been about context: marketers providing the right information at precisely the right time and place, for high-value interactions with consumers. It is the factors of time + place that make the mobile channel such a compelling opportunity. For retailers, communicating within the context of time + place usually […]

By Bryce Marshall | Posted in Direct Digital Marketing, Mobile Marketing | Tags: , , , | Comments (1)

New Verizon-Alltel Merger Developments

May 22, 2009 – 11:54 am

A lot has happened since the completion of the Verizon-Alltel merger in January. With Alltel out of the picture, things have begun to heat up between Verizon and AT&T, and mobile subscribers are beginning to flock to web-enabled smartphones. According to the Justice Department, Verizon must divest assets in 100 markets to prevent the company […]

By Casey Newman | Posted in Mobile Marketing | Tags: , , , , | Comments (4)

3 Keys To Implementing Advanced Mobile Tactics

May 20, 2009 – 9:56 am

It seems that, of all the various aspects of Direct Digital Marketing, mobile marketing is getting a lion's share of attention lately. It's easy to see why. News from the carriers keeps the industry on their collective toes, whether they are announcing a merger (see Verizon-Alltel), new rates, or enhanced guidelines. All of that news […]

By Brian Deagan | Posted in Direct Digital Marketing, Mobile Marketing | Tags: , , , , , | Comments Off

How to Make Software Customer Support Personal

May 18, 2009 – 12:14 pm

Customer support is crucial to a company's long-term success. While this is an obvious statement, it can be difficult to see that belief manifest itself in the actions of a company. We have all had bad experiences with customer support, and we all view it differently. Some folks like impersonal forms and email loops, others […]

By Josh Gordon | Posted in Knotice, The Online Marketing Space | Tags: , , , , | Comments (1)

101: A Beginner's Guide To Twitter

May 15, 2009 – 12:11 pm

Like any new social networking tool, Twitter is rapidly gaining ground. With over six million users, Twitter is the third largest social networking site. Being a (relative) newbie to the digital space, I felt the need to do my homework and figure out where exactly Twitter fits into the world of social networks. In college […]

By Lesley Matt | Posted in 101: Online Marketing | Tags: , , , , | Comments (1)

Happy Birthday, Lunch Pail!

May 11, 2009 – 12:17 pm

Please join in wishing our humble blog, the Lunch Pail, a very happy first birthday. We could sing, but I'm sure no one wants to hear that. Instead, let's take a look at the best offerings on the Lunch Pail in the last year. Requiring our variety of distinguished digital marketing experts to publish a […]

By Josh Gordon | Posted in 101: Online Marketing, behavioral targeting, Direct Digital Marketing, Online Marketing Tactics, The Online Marketing Space | Tags: , , , , , , , , | Comments Off

Swine Flu and the Case of the Contextual Ad

May 8, 2009 – 12:56 pm

We post a great deal about behavioral targeting on the Lunch Pail under a variety of different, distinguishing banners. There’s network behavioral targeting, onsite behavioral targeting, affiliate networks, relevant content serving, and contextual digital advertising. Contextual digital advertising relies on (so-called) business intelligence to think about and serve up the best ad for the viewer […]

By Josh Gordon | Posted in behavioral targeting, The Online Marketing Space | Tags: , , , , , | Comments Off
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