2009 May « The Lunch Pail

Monthly Archives: May 2009

Evaluating Mobile Calls-To-Action, Part 3

May 29, 2009 – 12:39 pm

On Monday I introduced this week's topic, calls-to-action in mobile marketing. On Wednesday I analyzed the pros and cons of the two primary mobile calls-to-action. Today, let’s take an in-depth look at “QR” or 2D codes, and how the potential for success is very high. Call-to-Action #3: Using a “QR” or 2D code Caution – [...]

By Bryce Marshall | Posted in Direct Digital Marketing, Mobile Marketing | Tags: 1D bar codes v. 2D codes, benefits of QR codes, bi-directional SMS, conclusions about mobile calls to action, cons to QR codes, consumers and QR codes, emerging technology, Europe, keeping mobile costs down, mobile calls to action, mobile CTAs, Mobile Marketing, mobile marketing software, mobile software, mobile technology adoption, North American, pros and cons of QR codes, pros to QR codes, QR 2D codes, QR code adoption, QR codes, shortcode, sms-text, Southeast Asia, superior to SMS, US QR code adoption | Comments (3)

Evaluating Mobile Calls-To-Action, Part 2

May 27, 2009 – 10:56 am

On Monday I introduced this week's topic, calls-to-action in mobile marketing. I mentioned three specific enticements that I would provide a pro/con analysis of. Without further ado, here are the first two. Call-to-Action #1: Entering a URL into a mobile browser Simply, this means inviting a shopper to open their smartphone's browser, call up the [...]

By Bryce Marshall | Posted in Direct Digital Marketing, Mobile Marketing | Tags: 5 digit shortcode, 6 digit short code, analyzing mobile calls to action, bi-directional SMS, Blackberry, Bryce Marshall, carriers holding mobile marketing back, Direct Digital Marketing, easy mobile marketing scenario, evaluating mobile calls to action, how to do mobile call to action, iPhone, mobile best practices, mobile browser call to action, mobile call to action, mobile call to action best practices, mobile carrier difficulties, mobile consumer experience, Mobile Marketing, root level mobile web page, smartphone, SMS channel, text call to actoin, text marketing, URL and mobile browser | Comments (2)

Evaluating Mobile Calls-To-Action, Part 1

May 25, 2009 – 12:34 pm

The promise of mobile marketing has always been about context: marketers providing the right information at precisely the right time and place, for high-value interactions with consumers. It is the factors of time + place that make the mobile channel such a compelling opportunity. For retailers, communicating within the context of time + place usually [...]

By Bryce Marshall | Posted in Direct Digital Marketing, Mobile Marketing | Tags: 2d barcode, how to do mobile QR codes, mobile calls to action, mobile content, Mobile Marketing, mobile marketing calls to action, mobile marketing content, mobile QR codes, QR code, SMS, url, web content | Comments (1)

New Verizon-Alltel Merger Developments

May 22, 2009 – 11:54 am

A lot has happened since the completion of the Verizon-Alltel merger in January. With Alltel out of the picture, things have begun to heat up between Verizon and AT&T, and mobile subscribers are beginning to flock to web-enabled smartphones. According to the Justice Department, Verizon must divest assets in 100 markets to prevent the company [...]

By Casey Barto Newman | Posted in Mobile Marketing | Tags: Alltel Chad, Alltel changes, alltel news, Alltel's assets, AT&T benefits from Verizon-Alltel merger, AT&T changes, AT&T news, Chad, handset sales, merger news, mobile advertising, mobile carrier competition, mobile mergers, mobile subscribers, new developments in Verizon-Alltel merger, new Verizon-Alltel Merger Developments, second largest mobile carrier, total Verizon subscribers, verizon news, Verizon-Alltel merger, why AT&T is the big winner in the Verizon-Alltel merger | Comments (4)

3 Keys To Implementing Advanced Mobile Tactics

May 20, 2009 – 9:56 am

It seems that, of all the various aspects of Direct Digital Marketing, mobile marketing is getting a lion's share of attention lately. It's easy to see why. News from the carriers keeps the industry on their collective toes, whether they are announcing a merger (see Verizon-Alltel), new rates, or enhanced guidelines. All of that news [...]

By Brian Deagan | Posted in Direct Digital Marketing, Mobile Marketing | Tags: advanced mobile marketing, advanced mobile marketing tactics, advances mobile programs, Direct Digital Marketing, direct digital marketing mix, keys to mobile marketing, marketing team, Mobile Marketing, mobile marketing accountability, mobile marketing data, mobile marketing help, mobile marketing strategies, mobile marketing support, mobile marketing vision, mobile primed to take off, support for mobile marketing, this is the year for mobile, triggered text messages, Verizon-Alltel merger | Leave a Comment

How to Make Software Customer Support Personal

May 18, 2009 – 12:14 pm

Customer support is crucial to a company's long-term success. While this is an obvious statement, it can be difficult to see that belief manifest itself in the actions of a company. We have all had bad experiences with customer support, and we all view it differently. Some folks like impersonal forms and email loops, others [...]

By Josh Gordon | Posted in Knotice, The Online Marketing Space | Tags: impersonal software industry, key auto-responses, Knotice, make customer service personal, make software customer service personal, personal customer service, personal customer support, software customer service, software customer support | Comments (1)

101: A Beginner's Guide To Twitter

May 15, 2009 – 12:11 pm

Like any new social networking tool, Twitter is rapidly gaining ground. With over six million users, Twitter is the third largest social networking site. Being a (relative) newbie to the digital space, I felt the need to do my homework and figure out where exactly Twitter fits into the world of social networks. In college [...]

By Lesley Matt | Posted in 101: Online Marketing | Tags: beginners guide to twitter, business uses for twitter, email marketing, how a business can use twitter, intro to twitter, Knotice Twitter, micro-blogging, microblogging, Mobile Marketing, tweetdeck, Tweeting, Twitter 101 | Comments (1)

Viral Email Marketing - An Expert Opinion

May 13, 2009 – 11:38 am

Recently our own Amy Chubbuck was asked to lend her opinion to the "Technique" column for DM News. The topic was viral email marketing, a subject that Amy knows very well. The column introduces a subject, then gathers opinions from 4 different industry experts. Below are some excerpts from Amy's opinion. I recommend reading the [...]

By Josh Gordon | Posted in Direct Digital Marketing, Online Retail Marketing Tips | Tags: Amy Chubbuck expert, DM News, dm news technique column, email marketing expert, how to do viral email, how to use viral email best, planning viral email, primary factors to consider for viral email, questions about viral email, strategy for viral email, viral email creates buzz, viral email discussion, viral email expert, viral email marketing, viral email marketing expert, viral email opinions | Leave a Comment

Happy Birthday, Lunch Pail!

May 11, 2009 – 12:17 pm

Please join in wishing our humble blog, the Lunch Pail, a very happy first birthday. We could sing, but I'm sure no one wants to hear that. Instead, let's take a look at the best offerings on the Lunch Pail in the last year. Requiring our variety of distinguished digital marketing experts to publish a [...]

By Josh Gordon | Posted in 101: Online Marketing, behavioral targeting, Buzz Words Demystified, Direct Digital Marketing, Online Marketing Tactics, The Online Marketing Space | Tags: 101, barrires to relevance, baseball, behavioral targeting, best blog, best digital marketing blog, best of the lunch pail, Buzz Words Demystified, ClickZ, digital marketing debate, digital marketing debates, digital marketing experts, digital marketing strategy, digital marketing strategy is like, Direct Digital Marketing, expert blog, expert digital marketers, Federal politics and behavioral targeting, good email marketing shouldn't cost more, introduction to digital marketing, Knotice on Twitter, Lunch Pail best of, politics of behavioral targeting, relevance in digital marketing, Relevance Week, Shop.org's Annual Summit, types of behavioral targeting, Verizon-Alltel merger | Leave a Comment

Swine Flu and the Case of the Contextual Ad

May 8, 2009 – 12:56 pm

We post a great deal about behavioral targeting on the Lunch Pail under a variety of different, distinguishing banners. There’s network behavioral targeting, onsite behavioral targeting, affiliate networks, relevant content serving, and contextual digital advertising. Contextual digital advertising relies on (so-called) business intelligence to think about and serve up the best ad for the viewer [...]

By Josh Gordon | Posted in behavioral targeting, The Online Marketing Space | Tags: Ad Age, affiliate networks, business intelligence, contextual ads, contextual digital advertising, funny contextual ad mishaps, Google, Jerusalem Post, keyword swine, Leno's headlines, network behavioral targeting, onsite behavioral targeting, relevant content serving, swine flu, Twitter, White Castle, Yahoo, Zimmerman | Leave a Comment

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