Comments on: Evaluating Mobile Calls-To-Action, Part 3

By: 2D Mobile Tagging Updated Overview « The Lunch Pail

2D Mobile Tagging Updated Overview « The Lunch Pail — Mon, 12 Jul 2010 16:00:28 +0000

[...] a few posts in The Lunch Pail to discussion of 2-dimensional barcoding. We’ve explained the basic technology framework, and how it is applied. We’ve compared these technologies to each other and compared these technologies to other [...]

By: Email, Mobile Work Together, Make People Hungry « The Lunch Pail

Email, Mobile Work Together, Make People Hungry « The Lunch Pail — Mon, 08 Jun 2009 16:42:13 +0000

[...] to print and carry a coupon to the store, a better experience for many consumers allows them to forward the coupon to their mobile phone. When email and SMS programs are managed together, this “Send-to-Phone” tactic creates a quick, [...]

By: Mobile and Knotice Press Round Up « The Lunch Pail

Mobile and Knotice Press Round Up « The Lunch Pail — Fri, 05 Jun 2009 16:19:17 +0000

[...] the second is using a keyword and short code combination. The final post of the series takes an in-depth look at QR codes, including their prevalence in the North American market and the likelihood that they will be [...]