2009 June « The Lunch Pail

Monthly Archives: June 2009

Email, Mobile Work Together, Make People Hungry

June 8, 2009 – 12:41 pm

The foodservice industry - specifically quick-service or casual dining restaurants - has traditionally sold themselves short on direct digital marketing. Having extensive personal experience in the industry, I have seen this first hand. Why have restaurant chains typically been slow to adopt direct digital marketing competencies as a core part of their marketing outreach? There [...]

By Bryce Marshall | Posted in Direct Digital Marketing, email marketing, Mobile Marketing | Tags: Bryce Marshall, casual dining restaurant industry, casual dining restaurants, cost-effective marriage of email and mobile programs, coupon redemption for restaurants, critical mass with opt-in lists, customer experience, Direct Digital Marketing, email and mobile working together, email marketing, foodservice industry, how to build a mobile marketing database, mobile for restaurants, Mobile Marketing, mobile marketing database, quick-service industry, restaurant category, restaurant customer experience, restaurant guests, restaurant marketing mistakes, SMS campaign, SMS marketing, traditional digital marketing challenges, unified email and mobile approach | Comments (1)

Mobile and Knotice Press Round Up

June 5, 2009 – 12:18 pm

It's been a busy time here at Knotice thanks to extra attention from our friends in the digital marketing media and our recent series of posts on mobile marketing. In case you missed some of the recent posts about mobile marketing, our contributors covered many aspects, from program calls-to-action, to advanced mobile tactics, to how [...]

By Josh Gordon | Posted in Direct Digital Marketing, Knotice, Mobile Marketing | Tags: advanced mobile tactics, best most marketing, brian deagan, Bryce Marshall, Chris Bucholtz, Direct Digital Marketing, Dutch Hollis, InsiderCRM, Knotice CEO Brian Deagan, Knotice mobile marketing, Knotice mobile marketing experts, Knotice press, mobile call to action, Mobile Marketing, mobile marketing experts, mobile marketing industry, mobile marketing red tape, mobile pros and cons, mobile red tape a good thing, primary mobile calls-to-action, QR codes, URL in a mobile browser, Verizon-Alltel news, virtues of mobile marketing red tape | Comments (1)

A New Era of Coupon Clippers

June 3, 2009 – 11:45 am

Ah… Sunday morning. A casual walk to the corner newspaper stand or a quick drive to the corner market to pick up the Sunday paper and can check out the coupons. HA! Only if it’s still 1989. Coupon clipping is not just a Sunday morning event anymore, and your Grandma is not the one with [...]

By Amy Chubbuck | Posted in Best Practices Insight, Direct Digital Marketing, email marketing, Mobile Marketing | Tags: advertisers covet, bests coupon audience, boost coupon redemption rates, coupon clippers, digital coupon clippers, digital coupons, Internet, multi-channel coupons, new era of coupon clippers, relevance key to 18-24 year olds, segmentation, targeting, who is clipping coupons, young consumers | Leave a Comment

The Virtues of Mobile Marketing's Red Tape

June 1, 2009 – 12:32 pm

Talk with mobile marketers over a beer and you might hear a couple gripes about all of the hoops we spend time jumping through in order to get SMS campaigns live and messages out. But, why, in the age of Twitter, microwave baking, and dual onboard DVD players – when everything is immediate - is [...]

By Dutch Hollis | Posted in Direct Digital Marketing, Mobile Marketing | Tags: carrier debates, difficult to do mobile marketing, MMS Messages, Mobile Marketer, Mobile Marketing, mobile marketing red tape, mobile red tape, SMS messages, text message bills, Verizon wireless, Verizon Wireless lawsuit, virtues of mobile marketing, why is mobile marketing difficult | Comments (2)

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