After much speculation, the proposed standards of self-regulation for behavioral targeting have finally been announced. You may remember that I commented on this exact topic at the end of 2008, concluding that however the industry determines it should be regulated, the two different types of behavioral targeting must be treated differently. DM News' Dianna Dilworth [...]
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- DM News: Unifying Data Article
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- Increase Sales with Text Message Marketing
- Marketing Profs: Direct Digital Marketing: Powerful B2C Tools for B2B Marketers
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- QSR Magazine: Understanding the Impact of Direct Digital Marketing
- RSS Ray: Brian
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- Wise Marketer – Direct Digital Marketing History
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