Comments on: Making Sense of the Mobile Marketing Landscape

By: Direct Digital & Mobile Marketing Strategies with Bryce Marshall of Knotice — MobileBeyond

Sat, 14 Nov 2009 05:43:43 +0000

[...] “Making Sense of the Mobile Marketing Landscape” [...]

By: Direct Digital Marketing is More Than Mobile « The Lunch Pail

Direct Digital Marketing is More Than Mobile « The Lunch Pail — Wed, 05 Aug 2009 15:49:30 +0000

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By: Making Sense of Mobile Marketing Strategy « The Lunch Pail

Making Sense of Mobile Marketing Strategy « The Lunch Pail — Fri, 31 Jul 2009 15:59:35 +0000

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By: Josh Gordon

Josh Gordon — Wed, 29 Jul 2009 17:13:48 +0000

Manny - very good point. We address the email component briefly in the 7/29 post (today). Though it's not included in the 7/29 post, there was a recent study released by eMarketer indicating email is within the top-three most important technologies for mobile phone users, after voice and text messaging ("Mobile Content that Is Most Valuable According to US Internet Users, November-December 2008"). Obviously, within the narrower audience of PDA/Smartphone users, email may rank higher than text, possibly higher than voice, too. So yes, whether you consider it "email marketing for mobile devices" or "mobile marketing through email" the takeaway is clear that marketers need to adapt for users viewing email on mobile devices, just like they need to account for site visitors viewing on mobile browsers. To ignore this trend is short-sighted.

By: Making Sense of the Mobile Audience « The Lunch Pail

Making Sense of the Mobile Audience « The Lunch Pail — Wed, 29 Jul 2009 15:49:26 +0000

[...] The Lunch Pail « Making Sense of the Mobile Marketing Landscape [...]

By: Manny Ju

Manny Ju — Wed, 29 Jul 2009 14:30:46 +0000

Excellent summary. Please don’t forget email, however. Reading email is #1 data usage of mobile devices. Mobile-targeted emails present unique and high value opportunities. Don’t just re-purpose your desktop emails. Be creative with content and offers for the mobile world.

By: Josh Gordon

Josh Gordon — Tue, 28 Jul 2009 19:16:24 +0000

Glad this information is helpful, and evidently timely too. Best of luck with the meeting.

By: Dave Duarte

Dave Duarte — Tue, 28 Jul 2009 18:21:03 +0000

Thank you for sharing this. I need to explain the fundamentals of Mobile Marketing to a group of execs tomorrow, and came across a link to this article via Twitter.

By: Twitted by mobile_drew

Twitted by mobile_drew — Tue, 28 Jul 2009 02:21:41 +0000

[...] This post was Twitted by mobile_drew [...]