Comments on: A Mobile Marketing Experiment

By: Calling All Mobile Actions - A Survey « The Lunch Pail

Calling All Mobile Actions - A Survey « The Lunch Pail — Wed, 27 Jan 2010 16:42:49 +0000

[...] we conducted an informal poll here in an attempt to determine what our readers believe to be the best possible mobile call-to-action currently available. The results were interesting. Overwhelming (47 percent of voters), receiving a [...]

By: Prabhjot Jolly

Prabhjot Jolly — Fri, 28 Aug 2009 11:37:19 +0000

Thank you Josh. I wish we can invite more views on this post to get varied view points and opinions.

By: Josh Gordon

Josh Gordon — Mon, 10 Aug 2009 15:32:33 +0000

Thanks for the comment, Prabjot. You list key factors into how a consumer decides which plan is best for their them, and realities marketers must consider when designing a campaign. Well put.

By: Prabhjot Jolly

Prabhjot Jolly — Sun, 09 Aug 2009 10:48:53 +0000

Hello

Receiving content on the mobile phone really depends upon a few parameters:

1. The handset specifications.

2. The mobile subscriber’s data plan.

3. The knowledge / exposure of the mobile subscriber to download the procedure to access and download content on his / her mobile phone.

While WAP / Mobile Internet is increasingly becoming popular as a medium of content download by mobile subscribers, the fact still remains that SMS is still and always will remain the most preferred choice to do so. the second more popular content deliver / access medium is VOICE / IVR.

It is easier to text a KEYWORD to a SHORT CODE and receive content on the mobile phone than logging into a wap / mobile internet site and download it.

Thanks and Regards

Prabhjot Jolly

Founder and Executive Director
Mobiphonica, India