2009 August « The Lunch Pail

Monthly Archives: August 2009

Buzz Words Demystified! Episode 6: Netbooks

August 7, 2009 – 12:06 pm

It's not a smart phone. It's not a laptop. It's really a blend of the two. It's a Netbook, and they are popping up everywhere. Just about all electronics retailers are now selling Netbooks. Over 20 percent of portable computer sales are Netbooks, with projections topping out at 33 million in total sales this year. [...]

By Christopher Holmok | Posted in Buzz Words Demystified | Tags: Asus, basic network computing tasks, business, Dell, Direct Digital Marketing, e-tailers, Eee PC, giving away over 20 Netbooks, HP, Knotice, Las Vegas, Linux operating system, Microsoft Windows, MSI, Netbook, Netbooks, OLPC, one laptop per child, Shop.org’s Annual Summit, software, technology, this September, total sales this year, Ultra-Mobile PC, UMPC | Comments (3)

Direct Digital Marketing is More Than Mobile

August 5, 2009 – 11:48 am

As regular Lunch Pail readers have no doubt determined by now, we’ve ramped up our coverage of mobile marketing. We did this, and will continue to do it, because of a few basic truths about direct digital marketing. Most notable among these truths is the fact that more executives in the C-Suite are demanding their [...]

By Josh Gordon | Posted in Direct Digital Marketing, Knotice, Mobile Marketing, Online Retail Marketing Tips, Onsite Targeting | Tags: behavioral targeting, boosting conversions, brian deagan, Bryce Marshall, business, C-Suite, CEO Brian Deagan, conversions, digital marketing, digital marketing expertise, Direct Digital Marketing, ecommerce engines, eCommerce platforms, ecommerce software, emerging channel strategies, emerging marketing technologies, improving sales figures, improving sales on a website, internet retail marketing, Josh Gordon, Knotice, lunch pail, Making Sense of Mobile, marketing, marketing departments, message relevance, Mobile Marketing, online marketing, online marketing expertise, Online Retail Marketing Tips, online retail marketing tricks, Online Strategies Magazine, onsite targeting solutions, re-platform ecommerce site, re-platform website, retail marketing, retail marketing tips, Retail Solutions Online, sales, sales metrics, slick mobile marketing experiment, software as a service, specific mobile marketing tactics, tactical marketing campaign execution, technology, the marketing dilemma | Leave a Comment

A Mobile Marketing Experiment

August 3, 2009 – 12:01 pm

Last week's "Making Sense of Mobile" week was one of the more popular series of posts we've had on The Lunch Pail. We hope you all enjoyed it. To continue the fun, you can read some surprising and compelling takeaways about mobile and the best approach to mobile marketing from the previous week's series - [...]

By Josh Gordon | Posted in Direct Digital Marketing, Knotice, Mobile Marketing | Tags: business, exclusive mobile content, exclusive mobile marketing content, marketing, mobile blogs, Mobile Marketing, mobile marketing companies, MS tags, QR codes, secrets of mobile marketing, short code, technology, The Lunch Pail, type url into mobile browser | Comments (4)

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